Optimizely Named a Leader in Feature Management and Experimentation by Independent Research Firm

Analyst Report Ranks Optimizely Among Top Three Vendors, Stating it “Offers Strong Experimentation and Analytics Capabilities.”

Today, leading digital experience platform provider, Optimizely (formerly Episerver), announced that it was named a leader in The Forrester Wave™: Feature Management And Experimentation, Q2 2021.

In this report, Optimizely is highlighted for having the largest market presence, as well as a strong strategy and current offering. Optimizely is also noted as “differentiated” in comparison to other vendors in the following areas: experimentation, audience targeting, and vision.

“For brands to be successful, they must be able to test and optimize the experiences they are trying to deliver," said Justin Anovick, Chief Product Officer of Optimizely. “We believe being named a leader in this Wave evaluation validates the strength of our experimentation and feature delivery capabilities. When combined with our leading solutions for content, commerce, personalization, and data, Optimizely customers are armed with a powerful DXP that unlocks digital potential.”

In its vendor profile, the Forrester report noted that "Optimizely comes from traditional A/B testing for marketing but also serves application development teams with a full stack offering. This delivers both experimentation and leading analytical capabilities with patented analysis algorithms.” It also states that “Optimizely customers are very happy with its security, privacy, and customer support. They report that they are satisfied with all major capabilities related to experimentation.”

This latest recognition follows a wave of recent momentum, including the company’s acquisition of customer data platform (CDP) Zaius and its strategic rebrand from Episerver to Optimizely – further strengthening its digital experience leadership. Optimizely was also named a Leader earlier this year in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021.

With purpose built recommendation engines for content and products paired with a best-in-class web experimentation platform that’s deployable on any Content Management System or Commerce platform, Optimizely’s Optimization-as-a-Service is designed to deliver the best digital experience.

To learn more about Optimizely’s industry-leading experimentation capabilities, visit our website and download this report.

Om Optimizely

Optimizely hjelper virksomheter med å skape unike digitale opplevelser for sine kunder, med målbare forretningsresultater. Optimizely Customer Digital Experience Platform ™ kombinerer innhold, e-handel, data og personaliseringstjenester i en enkelt plattform som gir en 360 graders tilnærming til digitale tjenester - fra intelligent optimalisering og personalisering til lead-generering og konvertering med støtte for gjenkjøp. Alt levert med enestående enkelhet for redaktører og markedsførere.

Optimizely, som sitter i sentrum av økosystemet for digitale opplevelser, gir virksomheter muligheten til å omfavne nye trender og strategier for transformasjon og levere enestående opplevelser for sine kunder, både for det som skjer av interaksjon og transaksjon - uavhengig av hvilken kanal kunden engasjeres i.