Welcome to Onederland, Opticon 2024

Where marketing dreams come true

Created by marketers for marketers, Optimizely One makes wonderful websites bloom like curious flowers. Join us at Opticon 24 as we dive down the rabbit hole into a digital Onederland of immersive sessions, networking opportunities, and a muchness of inspiration from some of the biggest characters in the business.

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The destination of your dreams

If you can’t find a rabbit hole, don’t worry – because Onederland is touring three iconic locations from Stockholm to San Antonio via London. A detour on the web is part of the journey.


September 10 Waterfront congress

Free to attend

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What you can look forward to

  • General session

    Optimizely’s execs get the party started by taking you on a journey along the Optimizely product roadmap, followed by some of the world’s most influential brands sharing their perspectives.

  • Breakouts

    A wide variety of sessions feature industry experts, practical tutorials, and innovative strategies. Come along and curate your own adventure.

  • Demo booths

    Curiouser and curiouser? Discover how Optimizely One can work wonders for your business. Got a question? Our real-world experts will provide the answers that make sense.

  • Workshops

    Hands-on workshops will teach you how to reveal hidden insights, master the tools of our trade, and achieve the kind of results that leave you grinning like a, well, cheshire cat.

What your day will look like

Keep an eye out for when the agenda builder opens to customize your day.

*Schedule subject to change

    • 07:30AM

      Registration opens

      Join us for breakfast and networking while you register for the event and pick up your swag

    • 08:30AM

      General session & breakout tracks

      Start the day off with our keynote talk, followed by general session and breakout tracks, interspersed with networking breaks and lunch.

    • 04:45PM

      Closing reception

      Enjoy an evening of drinks, good food and wonderful networking opportunities to close out a day of learning.

Explore learning topics

Register now
  • All-things workflow

    Planning, collaboration, and process: all critical to maximize efficiency. In this track, we'll look at how the most modern organizations are undergoing radical transformation, and reaping the benefits.

  • Experience creation

    Content is (still) king. But that "content" looks a lot different today than it did 10, 5, or even 2 years ago. In this track, we'll look at how the ways digital is evolving with engaging, dynamic content at its core.

  • Digital optimization

    The best way to truly optimize experiences? Insights and engagement. In this track, we cover all things personalization and experimentation, helping you take a customer-first lens for every interaction.

  • Innovation & AI

    From AI to headless — there's no shortage of innovation transforming the way digital practitioners operate. Join these sessions to hear from industry thought leaders who will share key trends influencing the way we work.

  • All-things technical

    Transform your digital roadmap and ensure your stack is future-proof. In these technical sessions, we'll get hands-on — offering tips and tricks that developers can take home and apply right away.

  • Commerce

    Are you ready to meet the demands of your buyers? Join these sessions to learn how digital leaders are modernizing their commerce engine to drive hyper-relevant experiences — and revenue.

Hear from industry experts

Gain expertise and industry insights directly from leaders in the space.

Event experience

Two ways to attend. One delightful experience. And zero cost.

Join the party in person

  • Meet your fellow marketing creatures IRL
  • Create your own bespoke experience
  • Collect cool swag, great food and much more.
  • Get hands on with Optimizely One
  • Access to Opticon Online included
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Join for free

Experience it Online

  • Join in live
  • Access the best-of content, insights and learnings online
  • Get access to additional exclusive online-only content
  • Enjoy the flexibility to watch on your own time
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Our sponsorship opportunities allow you to showcase your products and services to a highly motivated audience.

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Traveling to Opticon

Join us for a one day event at the Waterfront Center. Go to our FAQ section below to get answers to all you questions about traveling to Opticon. 

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Join us in Onederland

We’re getting ready to put on the most enchanting event the marvelous world of digital marketing has ever seen. Join us and be part of the story.

Get your free ticket

At the heart of our Onederland experience

At Opticon, we strongly believe in creating a magical and immersive experience for every attendee. We’re committed to make sure our event is accessible to all, striving to make it magical for each individual.

We actively encourage anyone with specific accessibility needs to openly communicate your needs, be it for mobility assistance, dietary needs, audio or visual assistance. Our primary aim is to be as accommodating as possible and ensure that the experience at Opticon is devoid of barriers.

Our unwavering commitment is to foster an environment where every person feels not only included and valued but also an indispensable part of our vibrant tech community.


Here are all the answers you’re likely to need about Opticon from registration and logistics to travel and accommodation.

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