San Francisco Marriott Marquis

Opticon is the premier digital experience optimization conference, where teams learn to accelerate performance and push the boundaries of experimentation and personalization.

Learn from the world’s top experimentation teams

Join digital leaders and disruptors to learn how to scale your experimentation program, quantify your ROI, and get the most out of Optimizely with 20+ sessions across 3 tracks.

Speaker Highlights

Ashton Kutcher is an actor, investor, entrepreneur and philanthropist. Kutcher has been named one of TIME magazine’s “100 Most Influential People in the World,” as well as being honored by Vanity Fair ‘s New Establishment List, which identifies the top 50 of an innovative new breed of buccaneering visionaries, engineering prodigies and entrepreneurs.

Ashton Kutcher

Actor, Investor, Entrepreneur and Philanthropist


Dr. Jemison, who was the first woman of color in the world to go into space, is currently serving as the leader for 100 Year Starship, a far-reaching nonprofit initiative that assures capabilities exist for human travel. Mae Jemison’s accomplishments extend far beyond space and science with achievements including a spot in the National Women's Hall of Fame, one of the “100 Most Influential People in the Boardroom,” and more.

Dr. Mae Jemison

Astronaut, Engineer, Advocate, and Futurist


In 2005, Gibson Biddle joined Netflix as VP of Product. In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2014. Today, he's an adviser for multiple consumer tech companies and teaches entrepreneurship at Stanford.

Gibson Biddle

Former VP of ProductNetflix


Claire Vo is the SVP of Product Management at Optimizely, the world’s leader in digital experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.

Claire Vo

SVP, Product ManagementOptimizely


After spending 30 years in the software industry, Jay joined Optimizely two years ago to continue to accelerate the growth in the business by leveraging our industry-leading experimentation platform. Jay has a track record for scaling operations for world-class companies, such as Success Factors, Oracle, and Mercury Interactive.

Jay Larson

Chief Executive OfficerOptimizely


Jessica Stafford leads overall strategy & operations, including Business Operations & Customer Care, Analytics & Product Innovation to make the car shopping and buying experience easy and exciting by connecting buyers with sellers in a seamless way.

Focused on driving higher quality leads and actual sales for dealers, Stafford recently oversaw the dramatic transformation of the All-New Autotrader – a faster, more personalized online shopping experience that delivers true price confidence for today's consumers and drives even more engaged shoppers to the most relevant dealer listings.

Jessica Stafford

SVP & General Manager, AutotraderCox Automotive


Mark Yolton is Vice President of Digital at Salesforce. His team is responsible for the Salesforce.com website: optimizing it for customer experience, innovation, and evolving digital best practices to drive business outcomes -- fueling growth, impact, and customer success.

Mark Yolton

VP, Digital & InteractiveSalesforce


With more than 20 years of experience in the field at companies ranging from Expedia to Amazon to Citibank, Marilyn McDonald oversees StubHub’s core product, global design/UX and technical program management teams at StubHub as the Senior Director of Product, Design and Technical Program Management.

Marilyn McDonald

Sr. Director - Product, Design, & Technical Program ManagementStubHub




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