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North America • Asia Pacific • Europe • Online
Partner day • Executive summit

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Travel the path to potential. Take your organization from stable to adaptive. 

Digital experiences matter—a great one can create loyal customers and a bad one can drive them away for good. For some customers, their first impression matters most. For those who have known a brand in-store, going online can alter an impression that took years to create. At pivotal moments like this, when customer habits are rebooting post-pandemic, the effects can last for years.  

At Opticon21, you’ll learn not only how to survive but thrive in this environment by adapting to change rather than reacting to it. 

Opticon21 kicks off on September 21 at 11:00am ET for North America, September 22 at 11:00am GMT for EMEA, and September 23 at 11:00am AEST for Asia Pacific

11:00am

Welcome
The New Era of DXP with Optimizely CEO Alex Atzberger
Customer sessions with Fitbit and Alaska Airlines

12:00pm

Customer keynote from Microsoft
Conditional Love with guest speaker Brendan Witcher from Forrester
Customer features with Polaris and Crate & Barrel

12:45pm

Optimizely’s Product Vision Roadmap
Dynamic Digital Journeys with Ellsworth Adhesives, Dura-Line, and Ramsay Health

1:45pm

Post Corona: From crisis to opportunity with Scott Galloway followed by a special Q&A with Scott and CEO Alex Atzberger

Keynote speaker

Scott Galloway

Scott Galloway is a Professor of Marketing at NYU’s Stern School of Business and a serial entrepreneur. In 2012, he was named one of the world’s best business professors by Poets & Quants. He has founded nine companies, including Prophet, Red Envelope, L2, and Section4. He is the New York Times bestselling author of The Four, The Algebra of Happiness, and most recently, Post Corona: From Crisis to Opportunity. He has served on the boards of directors of The New York Times Company, Urban Outfitters, and Berkeley’s Haas School of Business. His Prof G and Pivot podcasts, No Mercy / No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. 

Ready for Opticon²¹?

View the event agenda below and see a short description of the sessions.

Alex Atzberger / CEO

In an ever-changing tech world, how can teams stay on top of what customers and their users need? ​​Hear Optimizely CEO Alex Atzberger’s insights on the new era of DXP, and how organizations can go from out-of-the-box solutions to becoming adaptive to change. Featuring Shane Paladin, CEO of Siteimprove and Dawn Baker, Head of Software Engineering at Fitbit.

Dawn Baker / Head of Software Engineering, Fitbit
Kirsten Allegri Williams / Chief Marketing Officer, Optimizely

Over the past few years, Fitbit ramped up to conducting over 800 digital experiments a year, making experimentation a key part of their core business evolution. Hear from Dawn Baker, who oversees more than 300 engineers around the globe, on how FitBit is harnessing experimentation and customer data to create new products to help its customers live healthier lives.

Alex Corey / Managing Director of Revenue Products and Strategy, Alaska Airlines

As Managing Director of Revenue Products and Strategy, Alex Corey is constantly finding ways to predict consumer trends, capture potential customers, and maintain existing customers through technology. Learn how Alaska Airlines uses experimentation and personalization together with Optimizely to stay ahead in a rapidly changing world and to unlock its digital potential.

Casey McGee / Vice President of Global ISV Sales, Microsoft

For decades, Microsoft has been at the cutting edge of tech, but even the best brands go through phases of digital adaptation and transformation! Microsoft has been undergoing digital adaptation and transformation itself and guiding its many customers through the same process for over a decade. Hear from their VP of Global ISV Sales Casey McGee on how Microsoft uses Optimizely to help its customers adapt.

Guest speaker, Brendan Witcher / Forrester

Digital pros are waking up to the fact that digitally-savvy, channel-agnostic consumers no longer choose who they do business with because of products and services a company offers, but rather give loyalty to those that deliver the "assortment of conditions" under which the individual wants to buy. In this session, we'll reveal how understanding and catering to a customer's experiential needs can create feelings of confidence, comfort, ease, simplicity, and flexibility for them throughout digital and physical engagements. Does your company have the right data strategy - or any data strategy? Is your company adding perceivable value and relevancy to each consumer’s buying journey through personalization? Those that do are better able to win, serve, and retain customers heading into 2022.

Nazir Esmail / Regional CIO, Polaris International

Polaris is a long-time user of Optimizely’s content and digital experience optimization tools with its dealer portal for the more than 1,800 dealers that interact with the company outside of North America. Nazir Esmail discusses how Polaris overcomes some of the standard digital experience difficulties that can arise when dealing with 160 countries.

Joan King / Senior Vice President of Ecommerce and International, Crate and Barrel
Mike Moore / Director of Ecommerce Analytics and Optimization, Crate and Barrel

During the COVID lockdowns of last year’s holiday season, Crate & Barrel didn’t just react to change, but anticipated and adapted to it, allowing them to leverage their store locations to fulfill record-breaking demand through the website. With over 30 combined years of experience at Crate and Barrel, Joan King and Mike Moore will share the digital tactics behind their mission to help people love how they live in moments that matter.

Justin Anovick / Chief Product Officer, Optimizely

With Optimizely team members:
Aniel Sud / CTO
Brooke Weenig / Product Marketing Manager
Nazanin Ramezani / Senior Product Evangelist

Optimizely’s Chief Product Officer, Justin Anovick, sheds light on some of the largest problems for brands’ DXPs and the value of seamless experiences. Learn how Optimizely can help drive organizations from stable to an adaptive mindset and produce desired outcomes.

Kevin Levine / Digital Marketing & Ecommerce Executive, APAC MEA

Jas Kaur / Marketing and Digital Experience Manager, Ellsworth Adhesives
Mark Reidy / Digital Marketing Manager, Ramsay Health Care
Tanya Kanczuzewski / Global Head of Marketing and Communications, Dura-Line

Learn how Optimizely has helped Ellsworth Adhesives, Ramsay Health Care, and Dura-Line move the needle to offer best-in-class digital experiences for their customers, both internal and external.

Keynote Speaker Scott Galloway

The business landscape may look radically different than it did before the COVID-19, but Galloway argues that this isn’t because the pandemic was a change agent; rather, it was accelerant. Transformations that had waited in the wings for years came out faster and in full force—e-commerce, digitization, remote work, and more. Galloway will discuss the origins of those changes, why they had such a powerful impact in the last 18 months, and how they will continue to shape our lives in the years to come. Includes a special Q&A from Alex Atzberger, CEO of Optimizely.

There's something for everyone

Register now for Opticon21

Partner day

September 16th

Join us as we set off on a path to realize the potential of our partnerships. Two virtual sessions will dive into our product visions, new features and how you can continue to grow your business with us.

NYC executive summit

September 14th

Explore the skillsets and capabilities digital leaders need to stay adaptive and face ever-growing uncertainty. Enjoy an interactive day spent with top digital strategists, operators and digital natives of New York City.

London executive summit

September 16th

Gather to discuss the ever-changing landscape of digital experiences with Optimizely and Contentsquare. Join strategists, operators and digital natives of London at an executive networking evening and dinner.

Every registration makes an impact

Big or small, every contribution matters, and we would love to include you in our social impact initiative. For every Opticon21 registration, Optimizely will donate to WWF-Netherlands, UNICEF, and Australian Red Cross, as part of Opticon21 attendees’ collective effort to support these amazing organizations.

WWF Netherlands

The World Wildlife Fund (WWF) is a charity organization with a mission to create a world where people and nature live in harmony. WWF is active in more than 100 countries and six continents, where it works collaboratively with citizens, private sectors, governments, and NGOs.

Unicef USA

UNICEF works in some of the world’s toughest places to reach the world’s most disadvantaged children. Across more than 190 countries and territories, UNICEF works for every child, everywhere, to build a better world for everyone.

Australian Red Cross

Founded in 1914, the Red Cross is a not-for-profit organization helping millions of people in times of crisis. The charity saves lives, supports people before and after disaster strikes, and alleviates suffering during wars and conflict.

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