Beyond CRO: Experimenting for Engagement, Retention, and LTV

How can you expand your experimentation program beyond CRO? This session features product managers who are experimenting across the entire customer journey. Hear their stories, and learn how these teams identify the right product metrics, design experiments to drive engagement and retention, and collaborate with engineers to accelerate experimentation velocity.

Robin Pam

Robin Pam

Sr. Product Marketing Manager Optimizely

Michael Alley

Michael Alley

Senior Product Manager Stubhub

Fred Kang

Fred Kang

Senior Product Manager Blue Apron

Other sessions you may like: