Building An Experience Optimization Architecture
The battle lines for the hearts and minds of customers are drawn on the transforming frontiers of customer engagement. This is where great experiences are the ultimate differentiator. The firms that thrive do so by continuously optimizing experiences at the scale needed to make a difference. They integrate digital intelligence capabilities that inform and learn from all the experiences they provide customers.
During his talk, guest speaker James McCormick, Principal Forrester Analyst, will discuss:
- How companies are using experience optimization to gain a competitive advantage
- What industry leaders do differently when architecting for experience optimization
- The state of experience optimization and where to go from here
Principal Forrester Analyst Forrester