The science of getting it right

Available now on-demand

Opticon is the progressive delivery and experimentation conference for teams that want to validate ideas, reduce risk, and ship better products faster.

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Deliver faster, eliminate guesswork, measure impact.

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Engineering Teams

Ship software with less risk and at a higher velocity using progressive delivery.

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Product Managers

Use data and experimentation to reduce uncertainty and validate your roadmap.

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Growth Marketers

Find out how experimentation can help boost customer engagement and ignite growth.

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Data Analysts

Build a best-in-class data and experimentation stack to deliver insights faster.

Featured Keynotes

Opening Keynote: The Science of Getting it Right
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Closing Keynote: Fireside Chat with Bubba Wallace, NASCAR Cup Series Driver & Activist
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Experimentation Through Clients' Eyes with Charles Schwab
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Sessions

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Opening Remarks from Jay Larson and Alex Atzberger
Opticon
Opening Keynote: The Science of Getting it Right
Opticon
Kick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue
Opticon
AMC Experiments Faster on the Server-side
Opticon
The Future of Optimizely for Technical Teams
Opticon
Building a 5-star Product with Feature Flags with Cameo
Opticon
The Science of Getting Testing Right
Opticon
Experimentation Through Clients' Eyes with Charles Schwab
Opticon
Zillow + Optimizely: Building the Bridge to $20 Billion Revenue
Opticon
Create More Personal Customer Experiences with Full Stack
Opticon
Making Your Hypothesis Work Harder to Inform Future Product Strategy
Opticon
Evolving Experimentation from CRO to Product Development at CNN
Opticon
Experimentation Everywhere: Create Exceptional Online Shopping Experiences and Adapt to the New Normal
Opticon
Shipping to Learn and Accelerate Growth at GitHub
Opticon
Empowering Agents to Provide Service from Anywhere: Contact Centers in the Time of COVID
Opticon
Closing Keynote: Fireside Chat with Bubba Wallace, NASCAR Cup Series Driver & Activist
Opticon
Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Tooling
Opticode
Building an Experiment Pipeline for GitHub’s New Free Team Offering
Opticode
Technical Workshop: Quantifying the Impact of your Amazon Personalize Product Recommendations with Optimizely
Opticode
Data Workshop: Custom Experiment Analysis with Optimizely Data Services
Opticode
How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagement by 10%
Opticode
Overcoming the Challenges of Experimentation on a Service Oriented Architecture
Opticode
Atlassian's Mystique CLI, Minimizing the Experiment Development Cycle
Opticode