The science of getting it right

Opticon is the progressive delivery and experimentation conference for teams that want to validate ideas, reduce risk, and ship better products faster.

Day 1: Opticon

Calling all PMs, growth marketers, engineering leaders, and data teams. Tune in on Day 1 to hear how Optimizely customers and partners are building better products and igniting growth.

Day 2: Opticode

New for 2020, at Opticode, developers, technical PMs, and data analysts can dive into technical sessions and hands-on workshops to learn how to reduce risk and ship software faster.

Deliver faster, eliminate guesswork, measure impact.

Engineering Teams

Ship software with less risk and at a higher velocity using progressive delivery.

Product Managers

Use data and experimentation to reduce uncertainty and validate your roadmap.

Growth Marketers

Find out how experimentation can help boost customer engagement and ignite growth.

Data Analysts

Build a best-in-class data and experimentation stack to deliver insights faster.


The science of delivering it right

Walk away with new skills

Hear best practices from experts who have accelerated their development velocity and proven value with experimentation.

Engage in Interactive Sessions

Try new tools in hands-on workshops and demos where you can openly ask instructors questions and collaborate in breakout rooms.

Connect with the Community

Network with Optimizely team members, customers, and partners to exchange learnings and ideas.

Featured Speakers

Sara Tresch leads the Digital Accelerator, Innovation Labs, and User Experience & Research efforts at Charles Schwab to drive the company’s Digital Transformation. Sara believes that great customer experiences are built by high-performing and diverse teams. Sara lives in the Bay area with her two young daughters.

Sara Tresch

SVP, Digital ServicesCharles Schwab


Sha Ma

VP, Software Engineering GitHub

Claire Vo is the Chief Product Officer at Optimizely, the world’s leader in digital experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.

Claire Vo

Chief Product OfficerOptimizely


Eric Metelka

Head of Growth ProductCameo

Megan Bubley

Senior Product ManagerThe Zebra

Christian Oliver

Senior Director, Audience Development and AnalyticsCNN

Kris is a Senior Product Manager at Optimizely, leading product development for Optimizely’s Program Management product and managing overall enterprise experience. In her spare time, you'll likely find Kris day dreaming in a local art gallery or playing with the nearest dog.

Kris McKee

Senior Product ManagerOptimizely


An engineering leader with a ferocious appetite for growing teams who innovate and execute. Passionate about working with poly-skilled engineers who have a customer first deliver mindset, who embrace exploring technology and who care about software craftsmanship. Presently leading the consumer experience native and OTT streaming engineering teams focused on delivering experiences that engage, inform and inspire our customers.

Tony Wilson

Sr. Tech Director Consumer ExperienceCNN


Celebrity Keynote:
Bubba Wallace

NASCAR Cup Series Driver and Activist, Bubba Wallace will join Optimizely Chief Marketing Officer, Carl Tsukahara, for a fireside chat where they’ll be discussing getting it right: the science of race car driving and the drive for racial equality.

Opticon20 Speakers From

charles schwab logo
CNN logo
Github logo
reckitt-benckiser logo
auth0 logo
The Zebra logo


Register for free now

We’re offering a free two-day virtual experience on Tuesday, 29 September and Wednesday, 30 September. Choose the day that works best for you or join us for the full conference.