The science of getting it right

Available now on-demand

Opticon is the progressive delivery and experimentation conference for teams that want to validate ideas, reduce risk, and ship better products faster.

Deliver faster, eliminate guesswork, measure impact.

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Engineering Teams

Ship software with less risk and at a higher velocity using progressive delivery.

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Product Managers

Use data and experimentation to reduce uncertainty and validate your roadmap.

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Growth Marketers

Find out how experimentation can help boost customer engagement and ignite growth.

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Data Analysts

Build a best-in-class data and experimentation stack to deliver insights faster.

Sessions

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Opening Remarks from Jay Larson and Alex Atzberger
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Opening Keynote: The Science of Getting it Right
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AMC Experiments Faster on the Server-side
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Kick Your Assumptions: How Scholl's Test-Everything Culture Drives Revenue
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The Future of Optimizely for Technical Teams
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The Science of Getting Testing Right
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Building a 5-star Product with Feature Flags with Cameo
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Experimentation Through Clients' Eyes with Charles Schwab
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Zillow + Optimizely: Building the Bridge to $20 Billion Revenue
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Create More Personal Customer Experiences with Full Stack
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Evolving Experimentation from CRO to Product Development at CNN
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Experimentation Everywhere: Create Exceptional Online Shopping Experiences and Adapt to the New Normal
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Empowering Agents to Provide Service from Anywhere: Contact Centers in the Time of COVID
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Shipping to Learn and Accelerate Growth at GitHub
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Closing Keynote: Fireside Chat with Bubba Wallace, NASCAR Cup Series Driver & Activist
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Autotrader Case Study: Migrating from Home-Grown Testing to Best-in-Class Tooling
Opticode
Building an Experiment Pipeline for GitHub’s New Free Team Offering
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Technical Workshop: Quantifying the Impact of your Amazon Personalize Product Recommendations with Optimizely
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Data Workshop: Custom Experiment Analysis with Optimizely Data Services
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How The Zebra Utilized Feature Experiments To Increase Carrier Card Engagement by 10%
Opticode
Overcoming the Challenges of Experimentation on a Service Oriented Architecture
Opticode
Atlassian's Mystique CLI, Minimizing the Experiment Development Cycle
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