Hear how industry leaders are establishing a culture of experimentation to outperform in today’s ever-changing digital climate.
Nina is a Principal at Index Ventures, where she focuses on venture and growth investments in enterprise and is particularly excited about vertical SaaS. Nina graduated from Harvard University with a B.A. in Government.
Alex Alwan is a data-driven product leader with a focus on driving product and marketing growth through optimization and AB testing.
Shagun built her career in the retail industry with a focus on digital marketing, and eventually found her career passion in Experimentation, building and leading programs at Macys.com and Charlotte Russe. Today at Optimizely she works with enterprise customers to establish a vision and plan for building experimentation programs, ensuring no organization tests for the sake of testing, but ultimately drives value and impact thru their testing initiatives.
Nina Bayatti began her ClassPass journey as a superuser, prior to joining the team. Now, she manages conversion marketing for the global fitness website and app.
In 2005, Gibson Biddle joined Netflix as VP of Product. In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2014. Today, he's an adviser for multiple consumer tech companies and teaches entrepreneurship at Stanford.
Jeff Blettner uses CRO to combine his passion for design with the analytical power of A/B testing. With over a decade of CRO experience, Jeff has worked in both agency and in-house roles, exposing him to a wide range of optimization and process challenges.
Whelan is a Senior Product Manager at Optimizely focused on website AB testing, personalization and analytics.
Danny Brakin is Director of Web Strategy & CRM at 23andMe and leads both the user experience for the public-facing website and the strategy for marketing communications. Danny has more than a decade of product management experience across a variety of companies and industries.
As a senior optimization analyst for Brooks Bell, Shana analyzes and interprets site-wide data for major brands in the retail, financial and travel industries, providing data-driven strategies, insights, and recommendations to guide their experimentation efforts.
Becca leads large, cross-functional programs at Optimizely, including managing Optimizely's Optimization Program within the Product and Marketing organizations. She enjoys exploring, fashion, cute dogs and laughing loudly.
Chris Byington is Director of Analytics at Updater, a NYC-based technology company that makes moving easier for the 45M Americans who move every year. Chris oversees the data analytics function, partnering with stakeholders to turn data into information and to use it to drive business outcomes. Before Updater Chris led Analytics at Heroku, a Salesforce company, where he used data to deeply understand software developers and help them be more successful. A recovering stats nerd, Chris' favorite statistical technique is bootstrapping. He holds a bachelor's degree in French and Economics from Pomona College.
Karina Cabrera Bell is the Co-Founder of OpenAccess, a boutique talent strategy firm working with companies to close the gender equity gap in the workplace. The firm places executive women in leadership roles and shapes workplace cultures where women can thrive.
Prior to OpenAccess, Karina spent more than a decade working at the highest levels of government - White House, US Senate, NYC government. At the Obama White House, Karina led the Congressional Affairs and recruitment efforts within the Presidential Personnel Office. She created strategies to recruit world-class talent to join President Obama’s political team across all agencies, contributing to the most diverse federal workforce in history.
She is the Founder and Podcast Host of the Reach Mama Network, an organization that tells the stories of executive moms of color in the workplace. She serves on the Community Advisory Panel for KQED and is a board member of the Hispanic Foundation of Silicon Valley.
Bill is a Solutions Architect based at Optimizely’s HQ in San Francisco. He is responsible for helping customers fully integrate Optimizely’s suite of enterprise products with the goal of maximizing business impact while minimizing time-to-value.
Will leads Experimentation at Nike, the world’s leader in athletic footwear and apparel. He collaborates with Design, UX, Engineering, Analysis and Product groups – using Optimizely X Full Stack to run experiments across Nike.com and Nike’s other mobile activity apps.
Jamie leads the Full Stack product and Optimizely's core application platform. He believes Full Stack transforms the way products are built, and loves working with customers to realize that goal. Jamie joined Optimizely in early 2013, and held position in Sales and Success before joining Product. Before Optimizely, Jamie led professional services at Extole. He began his career in the Rule of Law Office at the US Embassy in Baghdad, Iraq.
Jocelyn has 8 years of experimentation experience as a practitioner, building home grown tools, processes and enablement for teams at Orbitz Worldwide and 15+ years in digital product management/strategy. She is passionate about growth strategy through digital optimization and experimentation.
Justin Dilley is the head of product at FullStory, where he is responsible for leading the product management practice and steering the overall product direction. Prior to FullStory, he has led a number of product management teams at The Home Depot and Amazon, where he was responsible for products ranging from Home Depot's mobile app to Amazon's Fire Tablets, Amazon Dash, and Amazon Payments.
Justin has a B.S. in computer information systems from Indiana's Kelley School of Business and an MBA from Northwestern's Kellogg School of Business.
Roman Geyzer is Senior Director of Product at Northwestern Mutual and leads the design, development and delivery of consumer digital experiences at the storied insurance giant. Since joining, his team has rebuilt the Martech stack and has taken innovative approaches to reducing friction along numerous steps of the customer acquisition journey. The company has seen significant growth in digital lead generation as a result. By relying on data and insights from consumers, clients and advisors, Roman’s team is helping people take their first step towards financial security.
Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.
Mary is a Managing Director of the Accenture Technology Labs across the Americas. In addition to leading the regional Labs and Nano Labs locations, Mary also drives an agenda of client co-research, establishing ongoing relationships with leading companies in their industries to conduct joint research. Mary is a frequent speaker, sharing her perspective on emerging digital technologies for the enterprise and consumers at conferences, client, and industry events.
Sharon is a growth engineer on the buyer experience team at Atlassian. She is passionate about building platforms that enhance experimentation capabilities to deliver a smarter customer experience. Prior to Atlassian, Sharon has spent over a decade in the healthcare and financial space.
Sabrina Ho is currently the Director of Product and Marketing Analytics at Cox Automotive, focusing on the Kelley Blue Book brand. In this role, she provides strategies to continuously grow the organization’s insights capabilities and culture, including advancing an experimentation program, to achieve business goals through insights-driven decisioning.
Dr. Jemison, who was the first woman of color in the world to go into space, is currently serving as the leader for 100 Year Starship, a far-reaching nonprofit initiative that assures capabilities exist for human travel. Mae Jemison’s accomplishments extend far beyond space and science with achievements including a spot in the National Women's Hall of Fame, one of the “100 Most Influential People in the Boardroom,” and more.
Travis Johnson is currently the Principal Testing Analytics Manager at Cox Automotive, focusing on the Kelley Blue Book brand. In this role, he leads Kelley Blue Book's testing program - supporting short and long term testing strategies, end-to-end testing management and implementation to achieve business goals through insights-driven decisioning.
Byron is Director of Product Management at Optimizely, where he leads teams dedicated to program management and making Optimizely an open and scalable platform. Prior to joining Optimizely, Byron spent a decade at NASA’s Jet Propulsion Laboratory where he worked on two robotic missions to Mars and an X-ray telescope.
After having helped customers from the entire EMEA region as a Senior Support Engineer, Dyel has now moved on to become a Solutions Architect dedicated to supporting the Success Organization at Optimizely. He works hand in hand with our Customer Success Managers to support and enable our largest enterprise customers.
As co-founder and CTO, Pete Koomen guides the technology vision behind Optimizely’s Experimentation Platform, ensuring businesses have access to the tools they need to test their assumptions and respond quickly to ever-changing market dynamics and customer expectations. Pete co-founded Optimizely with Dan Siroker in 2009 after spending three years as a product manager at Google, working on the Google App Engine and other projects.
Ashton Kutcher is an actor, investor, entrepreneur and philanthropist. Kutcher has been named one of TIME magazine’s “100 Most Influential People in the World,” as well as being honored by Vanity Fair ‘s New Establishment List, which identifies the top 50 of an innovative new breed of buccaneering visionaries, engineering prodigies and entrepreneurs.
Anuj Lal is an experienced digital experience optimization consultant with a demonstrated history of working in analytics, digital experimentation, & enterprise change management. At Optimizely he has worked with over 100 different enterprises in growing their optimization & personalization programs. Currently, he supports Optimizely's Professional Services organization as the head of the global strategy consulting team.
After spending 30 years in the software industry, Jay joined Optimizely two years ago to continue to accelerate the growth in the business by leveraging our industry-leading experimentation platform. Jay has a track record for scaling operations for world-class companies, such as Success Factors, Oracle, and Mercury Interactive.
As the Director of Technical Partnerships and Strategy at Quantum Metric, Jake helps enterprises maximize their technology stack investment by facilitating partnerships and product capabilities. Previously, he led customer journey improvement through his work at Clicktale and Heap Analytics.
With more than 20 years of experience in the field at companies ranging from Expedia to Amazon to Citibank, Marilyn McDonald oversees StubHub’s core product, global design/UX and technical program management teams at StubHub as the Senior Director of Product, Design and Technical Program Management.
Ryan McGredy heads up Optimizely's Enterprise Solutions Engineering team in the West and Central Regions. Prior to joining Optimizely he spent the bulk of his career designing and developing web applications for Fortune 500 companies in the Tech, Financial, and Travel industries.
Kris is a Senior Product Manager at Optimizely, leading product development for Optimizely’s Program Management product and managing overall enterprise experience. In her spare time, you'll likely find Kris day dreaming in a local art gallery or playing with the nearest dog.
Jacqueline Morgan is a Senior Principal at Accenture working with global Software & Platform clients. Jacqueline spends her days consulting with hyper growth companies on their growth & innovation, and how to create the collaborative and inclusive cultures needed to thrive today. Her work is focused on growth, deep brand engagement and adoption of products and services.
As a professional coach and mentor for over 20 years, she specializes in helping people transform their corporate presence, improve their personal effectiveness and achieve their growth objectives. Dedicated to helping new leaders emerge from the own fear, Jacqueline knows that motivating people to take chances with their careers and themselves is critical to breaking down barriers, overcoming inertia and corporate resistance to thinking in new ways.
Myra Nawabi, known as the Alchemist, brings together the right people and resources to make things happen. She is the only Afghan American woman in aerospace and is a connector, enabler, and experience maker who approaches everything with grit, resilience, and compassion.
Kate Nichol is the Director of Success Excellence at Optimizely. She manages teams focused on improving the ROI that Optimizely clients achieve with their programs. Kate began her career at S&P Global, where she launched a new product for risk modeling.
Jon Noronha is responsible for leading a team of Product Managers to discover new ways for companies to experiment more across websites, apps and every level of the stack. Prior to Optimizely, Jon led Pacific Rim engineering teams at Microsoft to rethink visual search. Working at the intersection of machine learning, distributed systems, and image processing, he learned the power of quantitative analysis and constant A/B testing to make data-driven decisions.
Ravi co-founded Heap in 2013 to automate the manual work that prevents people from getting value out of analytics. He studied Computer Science at Stanford and has a background in data visualization research.
Amish is focused on enabling organizations with the technical and strategic skills needed to successfully grow their optimization program. During his career in the Digital Experience Optimization space, he has guided some of the world's most digitally innovative organizations, such as: Microsoft, Disney and Cisco.
Suman is a program lead and product owner at IBM with over 5 years of leading enterprise transformation initiatives in the areas of digital marketing, personalization, and content analytics.
She is currently responsible for the business definition of web experimentation, personalization, and content measurement framework for IBM – collaborating cross-organization to capture, analyze, and enrich the user data to personalize user experiences with the goal of targeting business opportunities, increasing engagement, and generating revenue.
An avid runner, Laura manages the website team at Brooks Running. She oversees conversion rate optimization, merchandising, site publishing, and SEO. Her career has focused on testing and she is an advocate of the test-and-learn culture. Prior to Brooks, Laura oversaw customer acquisition at Trupanion.
Anne is the Senior Manager of Growth Analytics and Experimentation and has been at Mailchimp since 2017. She loves bringing experimentation and data-driven product development practices to cross-functional teams.
Frances leads a team which provides strategic insights for quality decision-making in the Product, Marketing, Sales, and Executive teams driving the Autotrader and Kelley Blue Book brands. Accordingly, a close partnership with Data Engineering to define vision and strategy for the data platforms is a critical element of this position.
Jennifer Ruth is the Vice President of Customer Success at Optimizely. She is committed to making our customers wildly successful and delivering a positive ROI on their experimentation investment. Prior to Optimizely, Jennifer worked with Adobe, American Express, and served as a United States Peace Corps volunteer.
Rob has been a member of Optimizely’s Services team for 2 years, enabling both digital and enterprise customers to build their technical and Optimizely expertise, increase their testing and personalization skills, and build meaningful experiments and campaigns for their customers.
Lauren Schuman is the Senior Director of Product Insights at Mailchimp where she leads the Product Analytics, UX Research, Growth and Experimentation teams who are responsible for generating insights that inform the company's product strategy. Lauren is a product and marketing leader with a passion for leveraging data to create best-in-class digital customer experiences. She has spent the last 14 years growing businesses of all sizes and, most recently, championed and led building growth and experimentation practices from scratch. When Lauren’s not experimenting at work, she’s experimenting in life by traveling new places, trying craft beers, and building her own app business.
Ted Sfikas is the US Director of Tealium's Solution Consultants organization, a team that works with Tealium's customers to build strategic Data Supply Chain solutions with the Universal Data Hub. He has over 19 years of experience with a number of leading organizations within the areas of Digital Marketing, SaaS and ITSM.
Ari Sheinkin leads data, analytics and performance media for IBM globally. He is responsible for developing and delivering world-class data systems, reporting tools and analytics solutions that drive bottom line growth across all business units and geographies.
Kriti is a senior data engineer in the Marketing Data Engineering team at Atlassian. She has close to 10 years of experience working in the big data field and has worked at companies like Thomson Reuters and Altice USA in her previous roles. She loves to work on data problems.
As co-founder and executive chairman of Optimizely, Dan Siroker is responsible for leading the organization’s product vision and defining the future of the leading Experimentation Platform. Dan founded Optimizely in 2009 when he realized that tools only existed to help technical people do A/B testing and website optimization. He wanted to make it easy for anyone to do A/B testing and empower them to experiment.
Before Optimizely, Dan helped lead the backend team that built Google Chrome and worked as the director of analytics for Obama for America, where he led a team of software engineers and analysts to maximize voter registration and helped raise more than half a billion dollars. During the presidential transition, Dan served as an advisor and deputy director to The White House, defining the role of new media and developing projects in the Obama Administration.
Kenny is a passionate marketer and fanatical optimizer who loves finding new and exciting ways to create profitable customer experiences in marketing channels and on-site. He is currently Sr. Director of e-Commerce at Mint Mobile.
Jessica Stafford leads overall strategy & operations, including Business Operations & Customer Care, Analytics & Product Innovation to make the car shopping and buying experience easy and exciting by connecting buyers with sellers in a seamless way.
Focused on driving higher quality leads and actual sales for dealers, Stafford recently oversaw the dramatic transformation of the All-New Autotrader – a faster, more personalized online shopping experience that delivers true price confidence for today's consumers and drives even more engaged shoppers to the most relevant dealer listings.
Jennie Stinebaugh is an Accenture Managing Director with 20 years' experience bringing innovation to clients within the software & platforms industry around the San Francisco Bay Area and Silicon Valley. As a trusted advisor to client executives, Jennie has helped clients establish new capabilities within their organizations and led transformational programs across the spectrum of business functions.
Jennie is the Accenture Northern California People Lead representing 3,500 employees. She's passionate about her people agenda and supports people engagement programs, creating a community to inspire and grow the next set of leaders. As a big supporter of Accenture's "Getting to Equal" campaign and International Women's Day, she champions efforts to drive local Inclusion & Diversity program s. In addition to these efforts, Jennie acts as the executive sponsor of the Accenture Silicon Valley Lean In Chapter, fostering career development and industry expertise.
Dan Storms is the VP Product at Updater, a startup that makes moving easier for the 45M Americans who move every year. Previously, he was a product leader at The Knot, where helped millions of people get married every year, and at Originate, where he helped innovative companies launch new digital products. He is deeply passionate about the craft of product management, co-founding the NY Product Conference to up-level the NYC product community. He graduated from Cornell University with a degree in Computer Science.
Seth leads a team of senior managers and analysts who provide insights and analytical direction for Autotrader Product and Marketing. In this capacity, he leads Autotrader’s agile testing program – leveraging a wide range of experimentation methodologies to produce actionable insights, validate hypotheses, de-risk launches, and bolster discovery.
Formerly a customer of Optimizely's, Alek led the American Medical Association's Digital Analytics team and Optimization Program. Today at Optimizely he works with enterprise customers to build programs, improve scale, and up-level team testing and personalization methodologies.
Ian Tucker is an Optimization Manager at The Wall Street Journal. He leads experimentation efforts for the WSJ membership engagement team. Together they focus on building experiences to reduce member churn. He also leads optimization efforts for the WSJ and Barron's iOS app and is the lead technical manager on critical membership initiatives.
Nils has been at Optimizely for over 5 years. Through his roles in Tech Support and Partner/Customer Enablement, he has gained vast knowledge on Optimizely's products. He is excited to share this knowledge at Opticon Training Day.
Claire Vo is the SVP of Product Management at Optimizely, the world’s leader in digital experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high-velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.
Brad helps leading organizations use data with purpose to drive quantifiable business impact. As an experimentation strategist, he facilitates the transformation of mindsets, drives the cultural shift for product teams, and encourages the replacement of digital guesswork with evidence-based optimization.
Mark Yolton is Vice President of Digital at Salesforce. His team is responsible for the Salesforce.com website: optimizing it for customer experience, innovation, and evolving digital best practices to drive business outcomes -- fueling growth, impact, and customer success.
Jeriad Zoghby is Accenture Interactive's global lead for Digital Marketplace Services. The rapid growth of digital marketplaces, such as Amazon, Instagram, click & collect models, and food delivery ecosystems are changing the way consumers buy and consume products & services. Our unique services enable companies to orchestrate their brand experience across marketplaces, including their own ecommerce sites, as well as optimize their sales performance within them. He is also the North America lead for the Retail, CPG, Travel, Auto, Life Sciences, and Industrial verticals.
Jeriad has a PhD in Operations Research, holds multiple patents and co-invented Accenture’s artificial intelligence technology for advanced audience planning and segmentation. Jeriad and his team also developed the next-generation personalization solution called the Accenture Genome that enables brands to develop experiences that treat them as individuals instead of personas.
He has been recognized as an Advertising Age’s Marketing Technology Top 25 Trailblazer and has been published and quoted in publications such as Ad Week, Ad Age, CMO.com, The Drum, and MediaPost.
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