Join Optimizely October 17 - 19th, 2017 in Las Vegas for 3 days with 1,200+ of the most influential change makers transforming businesses’ today with the scientific approach. As the leading experimentation conference, Opticon brings together creativity and science to drive innovation and transform organizations.

What will you experience at Opticon?

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A Cohort Experience

The moment you join Opticon, you’ll have a group to share the experience with. Navigate Opticon with your cohort, collaborate within your group to come up with innovative experiments, and most importantly meet industry changemakers and make new friends!

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Entertainment in the City that Never Sleeps

Start your time with us at our themed party before enjoying exciting Las Vegas nightlife and shows. We have you covered the day after with massage lounges, hydration stations and more!

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Inspirational Ideas and Collaborative Learning

Hear from the best and brightest minds on how to adopt an experimentation philosophy. Start with our education day where you can get certified. We believe in transparency, which is why we will have live documents where everyone from the conference can share their notes.


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Wynn Hotel, Las Vegas

Opticon will be held at the Wynn Hotel in Las Vegas. Rooms at the Wynn are available on a first-come, first-serve basis. Reserve your room now for the discounted rate of $229 per night.

Wynn Hotel, Las Vegas

Ready to be a part of Opticon?

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