Opticon Opticon
London London
November 9 November 9 2016
2016

Opticon is bringing together the leading minds in customer experience!

 
Join us in London to learn how the most innovative digital companies are embracing creative experimentation and data-driven decision making to drive deeper and more resilient relationships with their customers.

Event Details

Kings Place

90 York Way, London N1 9AG, United Kingdom

November 9, 2016, 8:30 - 17:30

Why Attend?

Opticon is an action-oriented conference, designed to help you collaborate, learn, and get inspired. Join us for a day of rich discussion, hands-on experimentation, and valuable networking.
"At IBM, experimentation equips us with the data needed to make core business decisions. Optimizely helps us to maintain a rapid pace of experimentation, improves our ability to deliver marketing driven business results, and empowers our team to seek data and instill scientific approaches into their work."
—Ari Sheinkin, IBM, VP Marketing Analytics

2016 Speakers

Greg Williams

Greg Williams
Executive Editor,
WIRED

Greg Williams is the Executive Editor of WIRED Magazine. He is a journalist, author and a leading authority on technology trends and how those impact business and society.
Robert Bridge

Robert Bridge
Chief Customer Officer,
Telegraph Media Group

Robert Bridge is Chief Customer Officer for Telegraph Media Group. He’s responsible for the company's marketing strategy and operations, including data & insight, brand management and customer experience projects.
Sarah Stellini

Sarah Stellini
Head of Growth Optimisation,
Betsson Group

Sarah Stellini is the Head of Growth Optimisation for Betsson Group. She leads the global optimisation program across all 24 brands. The program is focused on both acquisition and retention opportunities as well as product optimisation.
Jerome Sardou

Jerome Sardou
LTE Project Director,
Orange

Jerome Sardou is currently head of data marketing at Orange France on the digital B2B relationship. Previously he led strategic and cross-functional projects for Orange such as the launch of 4G in France. He has over 20 year of experience in the ICT working with telecom companies and startups.
Mark Leach

Mark Leach
Head of eCommerce,
Missguided

As Head of eCommerce at Missguided, Mark Leach is the product owner for the webstores and apps. He’s responsible for the company’s digital experience and eCommerce strategy, including user testing and optimisation.
Scott Tieman

Scott Tieman
Managing Director,
Accenture, Interactive

Scott Tieman is the Managing Director and North American Lead of the Personalization practice for Accenture Interactive. His practice specializes in helping clients industrialize their personalization capabilities, with a focus on creating uniquely curated marketing experiences across channels.
Stephen Pavlovich

Stephen Pavlovich
Chief Executive Officer,
Conversion.com

Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Working with clients like Citrix and the Guardian, they’ve optimised websites and apps, and tested pricing, functionality and new products.
Matty Wishnow

Matty Wishnow
Founder and CEO,
Clearhead

Matty Wishnow is the founder and CEO of Clearhead, the leading digital optimisation company. Clearhead is an award-winning agency and consultancy that helps clients like Adidas, Tory Burch and Vitamix optimize business outcomes through continuous testing and personalisation.
Rohit Gupta

Rohit Gupta
Senior Product Manager,
Secret Escapes

Rohit Gupta is a Senior Product Manager at Secret Escapes. He is responsible for optimising the user experience and conversion rates across all 21 of the companies territories, using a mixture of quantitive and qualitative techniques.
Laura Castrillo

Laura Castrillo
Director of Analytics,
Possible

Laura is the Director of Analytics at POSSIBLE, a creative agency specializing in results-driven work. Our mission is to create world-class work that works. That’s why we back up ideas with hard-core data for solutions that make a measurable difference.
Richard Churchill

Richard Churchill
Chief Product Officer,
SessionCam

Richard is one of the original founders of SessionCam and has spent 15 years engineering, defining and scaling SaaS platforms. He's passionate about behavioural data and believes that the current round of machine-learning techniques are just the start of us being able to gain a full understanding of big data.
Chris Gibbins

Chris Gibbins
Director of User Experience & Optimisation,
Biglight

Chris is Director of UX & Optimisation at Biglight, the Customer Experience agency. Biglight help brands like Eurostar, Timberland and Furniture Village to create remarkable experiences with CXO by increasing purchase motivation and simplifying the customer journey. He is a massive advocate of user-centric design, Customer Experience Optimisation (CXO) and Personalisation.
Dan Siroker

Dan Siroker
Co-Founder & CEO,
Optimizely

Dan is the co-founder and CEO of Optimizely, which originated from his experience as the director of analytics on the 2008 Obama campaign. Formerly, Dan was a product manager at Google and studied computer science at Stanford.
Pete Koomen

Pete Koomen
Co-Founder & CTO,
Optimizely

Pete Koomen is the co-founder & CTO of Optimizely. Pete co-founded Optimizely after three years at Google, where he worked on Google App Engine, among other projects.
Travis Bryant

Travis Bryant
VP Sales,
Optimizely

Travis is the VP of Sales at Optimizely. He started with Optimizely in December 2012 when the company was 35 people, guiding triple-digit revenue growth as the organization has grown to over 400 people with offices in 6 cities across the globe. Before Optimizely, Travis spent 7 years at Salesforce.com through multiple roles in Sales.
Brigitte Donner

Brigitte Donner
VP Product Marketing,
Optimizely

Brigitte is the VP of Product Marketing at Optimizely and brings a wealth of knowledge across all disciplines of Product Marketing. Prior to Optimizely, Brigitte served as the VP of Marketing at Campaign Monitor, and spent many years at Salesforce in Product Marketing where she focused on Service, HR and Marketing products.

Agenda

Time & Details
Time
Details
Registration & Breakfast
Opticon 2016 Keynote

Join Optimizely CEO, Dan Siroker as he lays out the vision of how Optimizely’s will allow your organization to experiment everywhere. Learn how our new offerings will help you uncover new insight into your customers’ wants, needs, and behaviors through continuous feedback--paving your way to the future of customer experience.

Dan Siroker
Co-Founder and CEO, Optimizely
Robert Bridge
CCO, Telegraph
Break & Partner Showcase
Future of Personalisation
Scott Tieman
Managing Director, Accenture Interactive
Networking Lunch
Partner Theatre

12:15 - 12:30 -

Laura Castrillo
Director of Analytics at Possible

12:30 - 12:45 - Improving the end-to-end customer journey with CXO

It’s more important now than ever before to optimise the end-to-end customer journey rather than looking at a single touch point at a time. If, for instance you’re only focussing on the desktop or mobile website in isolation and not thinking about how the customer got there or what they’ll do afterwards, then you’re at risk of getting your optimisation wrong. Equally if you’re not looking at things in the right context of use you could be designing an experience which is not as fit for purpose as you think. Chris from Biglight will explain how Customer Experience Optimisation (CXO) overcomes these challenges, bringing the topic to life by demonstrating how Biglight explores the end-to-end customer journey with eye tracking glasses in order to uncover the biggest optimisation opportunities.

Chris Gibbins
Director of User Experience & Optimisation at Biglight

12:45 - 13:00 -

Richard Churchill
Chief Product Officer at SessionCam
Customer Innovation Showcase

Learn how some of the world’s most forward-thinking companies are embracing notions like creativity, bravery, and failure to run highly effective experimentation practices using Optimizely. You’ll hear a range of voices across industries discuss how they’re leveraging Optimizely in unique ways to make big leaps in improving customer experience, empowering and rallying their workforce internally, and developing smarter, data driven decision making.

Coming out of this session, you’ll walk away with insight around best practices, effective experimentation strategies, and inspiring ways to get your team thinking outside the box by using Optimizely.

Travis Bryant
VP Sales, Optimizely
Sarah Stellini
Head of Growth Optimisation, Betsson
Jerome Sardou
LTE Project Director, Orange
Mark Leach
Head of eCommerce, Missguided
Rohit Gupta
Senior Product Manager, Secret Escapes
Break
Strategy Deep Dives (Pick one)

Optimize Everything : A framework for solving your BIGGEST problems through optimisation

What problem are you trying to solve? In this session we'll introduce a supremely simple & road tested framework for achieving desired outcomes in every part of your business through data. The framework, called Problem Solution Mapping (PSM) will be brought to life using real-world examples that were ultimately delivered and validated through testing & personalisation.

Matty Wishnow
Founder and CEO, Clearhead

Good to Great: Secrets of Advanced Experimentation Teams

For fast-growth companies, experimentation is their competitive advantage. In this session, Conversion.com will share the processes and habits of great experimentation teams. With examples from their work with brands like Facebook and the Guardian, you'll get actionable advice: how to embed an optimisation mindset that will transform the entire organisation, how to apply experimentation to your entire customer journey, and the single biggest mistake that most optimisation teams make.

Stephen Pavlovich
CEO, Conversion.com
Break
Industry Thought Leader - Executive Editor WIRED Magazine
Greg Williams
Executive Editor, WIRED
Networking & Partner Expo

The Opticon London Event is over. Check out the recorded sessions from Opticon New York.

Watch Recordings

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