Opticon Opticon
San Francisco San Francisco
September 15 September 15 2016
2016

Thank you for a great Opticon!

At Opticon San Francisco, attendees learned how the most innovative digital companies are embracing creative experimentation and data-driven decision making to drive deeper and more resilient relationships with their customers.

2016 Speakers

Ben Horowitz

Ben Horowitz
Co-Founder & Partner,
Andreessen Horowitz

Ben Horowitz is a cofounder and partner of the venture capital firm Andreessen Horowitz, and The New York Times bestselling author of The Hard Thing About Hard Things. Prior to a16z, Ben was co-founder and CEO of Opsware (formerly Loudcloud), which was acquired by HP in 2007 for $1.6 billion.
Michael Dekshenieks

Michael Dekshenieks
Managing Director,
Accenture

Michael Dekshenieks, is a Managing Director and North American Lead for Accenture Digital’s Personalization practice. Prior to joining Accenture, Deks was VP of Global Services & Support for RichRelevance.
Jay Simons

Jay Simons
President,
Atlassian

Jay Simons is the president of Atlassian, a collaboration software company that helps teams organize, discuss and complete shared work. Jay joined the company in 2008 as vice president of sales and marketing to lead Atlassian's pioneering efforts to develop a high-velocity, low-touch sales model and has more than 18 years of experience in the software industry.
Lauren Vaccarello

Lauren Vaccarello
VP of Marketing,
Box

Lauren Vaccarello is a business leader with a proven track record of building high performing marketing teams and accelerating revenue growth. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques.
Dan Haarmann

Dan Haarmann
Head Digital Transformation,
HP

Dan is charged with leading online strategy and business operations globally for HP’s direct ecommerce operation. Dan is responsible for ensuring development and execution on strategy including Strategic Planning, Global Category, Metrics & Analytics and Platform Operations as well as leading the Latin American region.
Benson Chan

Benson Chan
Director Experimentation,
Microsoft

Benson is passionate about user experience and runs a UX studio and experimentation program for Microsoft.com, combining product management, design and web development. Previous to Microsoft, he was product management for Amazon's Marketplace and Kindle businesses, as well as Myspace's social gaming platform.
Beth Foster

Beth Foster
Product Marketing Manager,
Microsoft

Beth Foster is Senior Product Marketing manager who leads the Microsoft.com Experimentation program. She has over 15 years of industry experience developing, localizing, releasing, and optimizing digital experiences. During her career, she’s focused on consumer technology sites, including microsoft.com, windows.com, sony.com, and hp.com.
Ryan Garner

Ryan Garner
Co-founder and CPO,
Clearhead

Ryan Garner is the co-founder and Chief Product Officer of Clearhead, the leading digital optimization company. Clearhead is an award-winning agency and consultancy that helps clients like Cost Plus World Market, Adidas, and Vitamix optimize business outcomes through continuous testing and personalization, data-driven redesigns and accelerating test-and-learn culture.
Dan Siroker

Dan Siroker
Co-Founder & CEO,
Optimizely

Dan is the co-founder and CEO of Optimizely, which originated from his experience as the director of analytics on the 2008 Obama campaign. Formerly, Dan was a product manager at Google and studied computer science at Stanford.
Linda Crawford

Linda Crawford
Chief Customer Officer,
Optimizely

Linda Crawford is the Chief Customer Officer at Optimizely and a go to market executive with demonstrated leadership in all aspects of sales, marketing, product and customer success at high growth companies.
Justin Bauer

Justin Bauer
Head of Product,
Amplitude

As Head of Product, Justin strives to make it easy for companies to make better decisions from their data. He’s a 2x entrepreneur as well as an alumnus of McKinsey, Stanford GSB and Carleton College.
Matin Movassate

Matin Movassate
CEO & Co-Founder,
Heap

Matin Movassate is co-founder and CEO of Heap, a company that builds analytics infrastructure for some of the largest online businesses in the world. He studied computer science at Stanford and previously worked at Facebook and Google.
Claire Vo

Claire Vo
CEO & Co-Founder,
Experiment Engine

Claire is the CEO and co-founder of Experiment Engine, a platform for teams to manage and scale their testing programs. Experiment Engine is an Optimizely Technology Partner that helps support advanced testing teams from companies like Microsoft, Starbucks, and The Honest Company.
Hudson Arnold

Hudson Arnold
Strategy Consultant,
Optimizely

Hudson is passionate about UX, analytics, project management, and technology, and loves discovering best practices to apply them together in experience optimization. He is recognized as a thought leader both in and outside of Optimizely for his work developing personalization and experimentation strategy for our customers and partners.

Agenda

Time & Details
Time
Details
Registration & Breakfast
Opticon 2016 Keynote

Join Optimizely CEO, Dan Siroker as he lays out the vision of how Optimizely’s will allow your organization to experiment everywhere. Learn how our new offerings will help you uncover new insight into your customers’ wants, needs, and behaviors through continuous feedback--paving your way to the future of customer experience.

Dan Siroker
Co-Founder and CEO, Optimizely
Dan Haarmann
Head of Digital Transformation, HP
Jay Simons
President, Atlassian
Break
Customer Innovation Showcase

Learn how some of the world’s most forward-thinking companies are embracing notions like creativity, bravery, and failure to run highly effective experimentation practices using Optimizely. You’ll hear a range of voices across industries discuss how they’re leveraging Optimizely in unique ways to make big leaps in improving customer experience, empowering and rallying their workforce internally, and developing smarter, data driven decision making.

Coming out of this session, you’ll walk away with insight around best practices, effective experimentation strategies, and inspiring ways to get your team thinking outside the box by using Optimizely.

Lauren Vaccarello
VP of Marketing, Box
Benson Chan
Director Experimentation, Microsoft
Linda Crawford
CCO, Optimizely
Networking Lunch
Partner Theater

12:10 - 12:25 What Analytics Infrastructure Looks Like at a Data-Informed Company

For all the hype on big-data-this and data-driven-that, it's sometimes hard to get a concrete sense of what good data practices look like in action. How do you collect and organize data? How do you turn data into actionable insight? How do you integrate it into other workflows? How do you enable everyone to be self-serve with analytics? We'll walk through how one of the most data-savvy companies in the world (Optimizely!) uses Heap and other technologies to bring data into every decision and become smarter.

Matin Movassate
CEO & Co-Founder, Heap

12:30 - 12:45 Retain or Die: The Retention Playbook

Justin Bauer
Head of Product, Amplitude

12:50 - 1:05 Scaling & Managing High Velocity Testing Programs

Claire Vo
CEO & Co-Founder, Experiment Engine
Beth Foster
Product Marketing Manager, Microsoft
Future State of Personalization

With the digitization of everything & the growth of liquid expectations, how can firms design a more fluid approach to understanding customer preferences & passions to drive personalized marketing & experiences? In this session we’ll discuss how personalization has evolved, the base framework for guiding your personalization transformation strategy, and the major challenges holding firms back from achieving personalization at scale.

We’ll also discuss how the customer genome will establish a new foundation for personalization that will impact what it means for our customers and our companies, leading us into an interactive discussion of what this means for our various industries.

Michael Dekshenieks
Managing Director & North American Lead for Personalization, Accenture
Break
Strategy Deep Dives (Pick one)

7 Habits of Highly Effective Personalization Organizations

After a morning of exciting technology advancements and visionary discussion with industry leaders, get back into an operational mentality in the personalization workshop. Learn what makes organizations practicing personalization successful, and return to your team with clear action items to upgrade your organization into a personalization powerhouse.

Hudson Arnold
Strategy Consultant, Optimizely

Optimize Everything : A framework for solving your BIGGEST Problems Through Optimization

What problem are you trying to solve? In this session we'll introduce a supremely simple & road tested framework for achieving desired outcomes in every part of your business through data. The framework, called Problem Solution Mapping (PSM) will be brought to life using real-world examples that were ultimately delivered and validated through testing & personalization.

Ryan Garner
Co-founder and CPO, Clearhead
Break
Fireside Chat with Ben Horowitz

Join us for an intimate conversation with Ben Horowitz--one of this generation’s most successful entrepreneurs, thought-leaders and digital visionary. Hear about the trends that he’s seeing shape the future of business, and leave with new ideas of how to unlock the power of data within your own organization.

Ben Horowitz
Co-Founder & Partner, Andreessen Horowitz
Dan Siroker
Co-Founder & CEO, Optimizely
Networking Reception

The San Francisco Event is over. Check out the recorded sessions.

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