Episerver’s roots date back to 1994. What began as internet-based electronic mail has evolved to CMS, Commerce and DXP. Over the years, our focus on empowering our customers to compete digitally has never wavered. Along the way, we’ve brought together best-in-class companies, people and technology. Most recently, Episerver acquired Optimizely in October 2020, creating the industry’s most advanced digital experience platform.

After conducting thorough research and reviewing how we are perceived by customers, partners and industry leaders, we have made the decision to change our name.

In the coming months, you will see us transform as we combine our existing products and solutions under a renewed Optimizely brand.   

Optimization as a Service

Through the breakthrough combination of Episerver and Optimizely product capabilities, we have launched a standalone offering: Optimization as a Service. It represents one comprehensive solution for targeting, testing and recommendations to create the ultimate system of differentiation for your current web and ecommerce sites.

We are Optimizers

We know ambition has its challenges, but we are proudly and boldly pushing boundaries. We’re obsessed with outcomes; our success is rooted in our customers’ success. Optimizers don’t ask what you need, they ask how they can help. We view sameness as boring and even dangerous. We embrace diversity and inclusion. We’ll never stop innovating or improving. We hope you’ll join us.

Read more about Episerver’s exciting new chapter as Optimizely

Episerver reintroduces itself as Optimizely

Following the acquisition of Optimizely in 2020, Episerver makes the move to rebrand. Read the press release to find out about Optimization-as-a-Service and Optimizely's new purpose, empowering brands to unlock their digital potential.

Read the press release 


Frequently asked customer questions

Episerver will officially become Optimizely in August 2021. Between now and then, both the Episerver and Optimizely websites will continue to exist separately. As an Episerver customer, you will continue to receive regular communications from Episerver until August 2021, when we officially rebrand to Optimizely.

As we work on combining Optimizely and Episerver post-acquisition, it is important that we all have a shared understanding of our company’s goals and objectives. It is difficult and expensive to maintain two brand names, and making the decision to consolidate under a single brand name gives us a single point of investment focus.

There are certainly strengths associated with the Episerver brand, but ultimately, the opportunities tied to the Optimizely brand name align with the growth objectives set out by the Executive Leadership teams of Episerver and Optimizely.

Our decision to rebrand, as well as the rebranding process itself was driven by thorough customer, partner and employee research.  

We made the decision to unite as one company, under the Optimizely name, so that we can move forward with a more focused vision and invest in a stronger future.  

Together as Optimizely, we can accelerate our combined product roadmap and ensure we’re providing you with the best products and services to help you unlock your digital potential.

Your contract will remain the same. The Legal entities of the business are not changing. You might see some aesthetic changes on new contracts to reflect our new logo, but all contracts will remain the same in content.

The name change will not impact the products you have access to. The name change also does not impact the hard work that is going into advancing our product roadmap, and with a single point of investment focus in one brand moving forward, we’ll be even better positioned to advance the products and services that we offer you.

Yes. We do not have any organizational changes planned and we are committed to maintaining business as usual for our customers throughout the rebrand process and beyond.

With a single point of investment focus in a combined company we will be able to accelerate our product roadmap. In the coming months, you can expect to receive communications about our Product Roadmap strategy. We will always ensure that your Account Managers and Customer Success Managers have the latest information to keep you up to date.

Register for one of our upcoming Product Roadmap webinars for in depth product information: 


All training subscriptions will remain the same for now, but we’ll continue to update and improve our courses to ensure we’re always providing you with the latest information.

Our products will be rebranded to coincide with the rebrand in September. The rebrand will not affect the user experience of the product, but it will be a simple aesthetic change to reflect the new branding. As always, any future changes to the products will always be reflected in our User Guide and training courses.

Our US HQ will be in New York City. Our European HQ will remain in Stockholm, Sweden.

The Optimizely Experimentation product will become part of our Intelligence Cloud Product Package and would have to be purchased separately.

Episerver employees will transition to Optimizely email addresses from the end of January 2021. The default email domains will be firstname.lastname@optimizely.com. 

Episerver employees will continue to receive emails to their @episerver.com email addresses, but outgoing emails will come from @optimizely.com. 

We will continue to invest in our CMS and Commerce products and they will remain a fundamental part of our core product offering. Although we are saying goodbye to the Episerver name, we’ve worked hard, and will continue to work hard, to ensure that the essence of both Episerver and Optimizely are reflected in our new combined brand, purpose and product offerings.

Nothing will change for our Ektron customers. We will continue to support everything that we have in the past.

Nothing will change for our on prem licenses/Everweb customers. We will continue to support everything that we have in the past. Any End of Service Life plans would be communicated with plenty of notice for planning. 

There are no immediate pricing changes planned. We are aiming to maintain business as usual for our customers as much as possible during the rebrand and beyond.

All quotes will be honored.

We have no major organizational changes planned at this time. We continue to invest heavily in our customer success organization and we have in depth training processes in place to ensure that all employees are equipped to provide our customers with accurate and helpful information.

Please contact your Customer Success Manager or Account Manager if you have any problems. We have no plans to change our Customer Success organization, but any changes to your Customer Success contact or Account Manager would always be communicated to you in advance with a full handover process put in place.

There may be impacts to custom integrations - our upgrade tool is designed to identify and, in some cases, provide code updates for these, but at a minimum highlight the changes needed. 

Optimizely operates as SaaS. It is available to license for on-premises customers, but would not be run on-premises.