Make your developers happy
Optimizely Full Stack (server-side experimentation) open SDKs are available in 12 programming languages and speed implementation with no performance lag. Maxymiser uses an API approach which creates latency.
Optimizely Extensions are reusable components developers build one time for things like modal dialogues, banners, and pop-ups. Non-technical teams then customize these extensions for each experiment on their own. Oracle Maxymiser requires custom coding and development resources for every experiment on these component types, with no ability to reuse modules.