Optimizely, the leading Digital Experience Platform

Sophisticated digital experiences made simple


Episerver’s roots date back to 1994. What began as internet-based electronic mail has evolved to CMS, Commerce and DXP. Over the years, our focus on empowering our customers to compete digitally has never wavered. Along the way, we’ve brought together best-in-class companies, people and technology. Most recently, Episerver acquired Optimizely in October 2020, creating the industry’s most advanced digital experience platform.

After conducting thorough research and reviewing how we are perceived by customers, partners and industry leaders, we have made the decision to change our name.

In the coming months, you will see us transform as we combine our existing products and solutions under a renewed Optimizely brand.   

Questions about what this means for you?

Whether you’re a current customer or valued partner, we’re eager to answer your questions about how these changes will impact you. Our FAQ addresses your questions about strategic rationale, timeline, products and more.

Optimization as a Service

Through the breakthrough combination of Episerver and Optimizely product capabilities, we have launched a standalone offering: Optimization as a Service. It represents one comprehensive solution for targeting, testing and recommendations to create the ultimate system of differentiation for your current web and ecommerce sites.

We are Optimizers

We know ambition has its challenges, but we are proudly and boldly pushing boundaries. We’re obsessed with outcomes; our success is rooted in our customers’ success. Optimizers don’t ask what you need, they ask how they can help. We view sameness as boring and even dangerous. We embrace diversity and inclusion. We’ll never stop innovating or improving. We hope you’ll join us.

Read more about Episerver’s exciting new chapter as Optimizely

Episerver reintroduces itself as Optimizely

Following the acquisition of Optimizely in 2020, Episerver makes the move to rebrand. Read the press release to find out about Optimization-as-a-Service and Optimizely's new purpose, empowering brands to unlock their digital potential.

Read the press release