Alek Toumert

Experimentation strategies for the travel industry post COVID-19

It would be tough to argue that any other industry has been hit harder by the COVID-19 pandemic than the travel industry.

What the COVID-19 holiday shopping season taught us for 2021

When the holidays rolled around in 2020, the shopping industry looked very different, as there was less bustle in the stores and more bustle on the keyboards. Companies had to adapt to the increase in traffic volume and demand for online shopping. During the holiday period, Optimizely customers leveraged all their experimentation capabilities to create

Stop the silos! How to bring teams Together to build a successful experimentation program

As an experimentation program manager there will be plenty of moments where the phrase “herding cats” hits a little too close to home. Experimentation is a new set of processes and analytical rigor that require consistency, and we know consistency doesn’t happen overnight. Don’t be discouraged! Those are normal growing pains and the type of

How to maximize KPIs with input metrics

To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts.

24 experiments that you can build and launch today

When you’re starting your experimentation journey it can be tough to figure out where to start.