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Amanda Sibley

Amanda Sibley is the campaigns manager on the marketing team at HubSpot. She is responsible for generating thousands of leads per month for the HubSpot sales team, across all inbound marketing channels. She also is a regular contributor to the HubSpot blog. Follow her on Twitter at @AmandaSibley

Blog Posts by Amanda Sibley

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September 22, 2014

How HubSpot Personalizes Every Customer Touchpoint

At HubSpot, optimization is something we focus on every single day. It helps us deliver more engaging experiences to our customers and see greater returns on the content we push across our marketing channels. We test and personalize just about everything. Here are a few examples of experiments we’ve run that have measurably improved our marketing programs.