Amish Patel is a Lead Strategy Training Consultant at Optimizely. In this role he is focused on enabling organizations further develop the technical and strategic skills needed to successfully grow their optimization program.
An email marketing list typically includes a list of names, email addresses, and perhaps other information like location, industry, or titles. All of this data can be used to create email campaigns that allow marketers to directly message a given audience. I’m sure we’ve all been on the receiving end of one of these email
