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Bethany Spencer

Bethany Spencer is a Senior Experimentation Analyst at the BBC.

Blog Posts by Bethany Spencer

November 28, 2017

Experimenting with Engagement Metrics at the BBC

This post originally appeared on the BBC Data Science Blog. When speaking of optimization, most of us will think about increasing conversions and revenue in e-commerce, otherwise known as CRO (conversion rate optimization). More and more though, media and services brands are using experimentation as a means for increasing customer engagement and fostering loyalty; focusing