Byron Jones

Byron is VP of Product and Partnerships at Optimizely, where he leads teams dedicated to program management and to making Optimizely an open and scalable platform. Prior to joining Optimizely, Byron spent a decade at NASA’s Jet Propulsion Laboratory where he worked on two robotic missions to Mars and an X-ray telescope.

Blog Posts by Byron Jones

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September 16, 2020

Elevating customer support with Optimizely operations experimentation for Salesforce

From chatbots and call centers to interactive voice response and social media, customer support teams are on the frontline of every brand. They play a pivotal role in delighting customers post purchase, while also mitigating negative interactions that can have long-term impact on the business.

September 16, 2020

Optimizely integrates with Amazon personalize to combine powerful machine learning with experimentation

Determining the best customer experience can be challenging.

November 19, 2019

Connecting Online and Offline Experiences with Optimizely and Salesforce

For years it has been said, “Data is the new oil,” and while that may be true, you still need a way to capture, view, and make all that data actionable. With 19% of CMOs citing unified data as their biggest challenge and some larger brands investing in over 500 software systems, companies are faced

July 31, 2017

New Product Innovations in Optimizely X

The International Data Corporation (IDC) forecasts worldwide spending on digital transformation (DX) technologies to be more than $1.2 trillion in 2017, an increase of 17.8% over 2016. With digital transformation a necessity, and a thirst for innovation across industries, experimentation is becoming an increasingly popular method to enable bold change. Some of the most innovative