Blog Posts by Cara
February 22 | 5 Min
Why You Should Love the “Like” Button Redesign
One of the most iconic and frequently clicked buttons on the internet is getting a redesign. The Facebook like button that 1.6 billion users click more than 6 billion times per day is officially being replaced with six buttons to better capture the range of emotions we exhibit on Facebook — like, love wow, haha, angry, sad. If you’re thinking, OK…so what? think again, because this is huge. The way Facebook designed Reactions — their name for this new capability — demonstrates the magnitude of this change.
February 3 | 4 Min
Growing Your Digital Agency With Optimization: An Optichat Recap
As part of Digital Agency Day hosted by HubSpot and Unbounce, Optimizely hosted an #optichat Twitter chat to discuss how digital agencies can grow both their own and their clients’ business by offering optimization. We were thrilled to have some of the top optimization agencies in the world join the conversation and share their thoughts.
December 2 | 8 Min
How to Run More Effective A/B Tests: An Optichat Recap
Good ideas are the foundation of our work as optimizers. The source doesn’t matter — whether it comes from our heads, a user testing session or our website analytics — as much as the quality. Instead of one-off ideas, we need to equip ourselves with scalable strategies for brainstorming effective A/B tests. Hiten Shah, founder CrazyEgg, co-founder of KISSMetrics joined #optichat to discuss tactics for running effective A/B tests. Here’s a recap of the questions, answers from Hiten and the #optichat community.