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Cate Seago

As a Customer Experience Guru at Optimizely Cate loves spreading her A/B testing wisdom to new customers. When not optimizing conversion rates, Cate loves exploring the Bay Area and traveling whenever possible.

Blog Posts by Cate Seago

June 03, 2015

3 E-commerce Marketing Trends Buzzing at IRCE 2015

Internet Retailer Conference + Exhibit (IRCE) kicks off today with close to 10,000 people in attendance to learn and share best practices in online retail. To prepare for my time at the conference, I did my research on some of the most talked about trends in e-commerce today. I’ll be attending sessions and asking attendees the big questions outlined in this blog post. Stayed tuned for Part II, where I’ll compile my findings. Stop by Optimizely at booth 765 if you’re at IRCE to discuss the trends and questions below.
June 03, 2014

Selling 26% More Soccer Gear with a Redesign? GOOAAAL!

Thanks to a well thought out testing plan, sports retailer SoccerLoco completely redesigned their site and increased projected online revenue by 26% in just 90 days.
January 28, 2014

14 CRO Terms You Need to Know

Wondering how to talk the talk of conversion rate optimization? To communicate about testing within your organization, you’ll need a shared language to discuss everything from testing setup to evaluating your wins. Boost your CRO vocabulary with this list of common testing terms.