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Claire Vo

Claire Vo is the former Chief Product Officer at Optimizely. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Claire is an expert in high velocity experimentation programs and passionate advocate for women in technology.

Blog Posts by Claire Vo

November 18, 2019

Optimizing Dreamforce: A Note from Our Chief Product Officer

I can’t think of a more exciting time to be a part of Optimizely than right now. When Optimizely acquired my company Experiment Engine over two years ago, my goal was to help more companies embrace experimentation and make better decisions using the scientific method. I’ve had the opportunity since then to lead an amazing
August 16, 2018

Ask an Experimenter: Claire Vo, VP of Product at Optimizely

Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product
January 10, 2018

Optimizely Program Management Now Generally Available

We are excited to announce that Optimizely Program Management in now generally available. Optimizely Program Management helps customers build, scale, and accelerate their experimentation programs. With Program Management, customers can increase the velocity of their experimentation programs by up to 5x. Today’s industry-leading companies take a different approach to building products and experiences than they
April 18, 2017

Experiment Engine Joins Optimizely

Three years ago, we launched Experiment Engine with the aim to help teams Always Be Testing. Making continuous experimentation easy has been the singular focus of our team, and we’ve been lucky over the past few years to help some of the best brands in the world scale their testing programs. With that mission still very much
October 28, 2015

Understand & Avoid Projection Bias To Increase Your Conversions

What you believe to be true and what is actually true may be two entirely different things. I can’t tell you how many times I have said the following when discussing conversion optimization and internet marketing in general: “If you get caught up in your own beliefs and think you’re always right, it’s likely you