Elizabeth Gabster

Elizabeth is a Lead Value Consultant at Optimizely, where she works with companies to measure and maximize the returns of their experimentation and progressive delivery programs. She has advised C-suite clients across Europe and the US on their digital growth priorities. Prior to Optimizely, Elizabeth was a Senior Consultant at Google, and she holds an MBA from INSEAD.

Blog Posts by Elizabeth Gabster

May 12, 2020

Value in the Age of COVID-19: Digital Customer Experiences

This is the second post in our Value Consulting Blog Series, authored by our global Value team. Please see our first post on Changing Online Behaviors during COVID-19. Join our Executive Roundtable for a further discussion on how to maximize value for your industry. Digital Customer Experience is the differentiator to managing this crisis. “Too
April 22, 2020

Value in the Age of COVID-19: Changing Online Behaviors

Today we are launching our first Value Consulting Blog Series, authored by our global Value team. We will be reviewing industry research and addressing topics such as what is changing in the current crisis, how to add value to your users’ adapted experiences, and how to balance innovation with crisis management. Since mid-March when shelter-in-place