Emma O'Neil

Emma O’Neill is a content creator for SparkPage, a platform which lets marketers test and optimize their customer lifecycle messaging. She frequently posts on SparkPage’s “Journey to the First Million Users” blog.

Blog Posts by Emma O'Neil

April 16, 2015

5 Onboarding Techniques to Convert Trials into Paying Customers

If the sign-up rate for your product’s free trial is high, then you’re doing something right. It’s a great sign if people are willing to take time and give up some information to try out your software for a few weeks. But are they really trying it? Are they making full use of the trial or just taking a quick glance and disappearing? Benchmark data says 80% of your free trial users are doing just that — fading away never to become a paying customer. The truth is that turning free trial users into paying customers is just as important as getting people to try your product. These are five examples of email marketing and A/B testing strategies that can improve your company’s free trial to paying customer conversion rates.