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Grigoriy Kogan

As a user acquisition consultant, Greg helps companies turn more site visitors into users, leads, or customers. When he's not busy helping companies grow revenue, he shares battle-tested user acquisition lessons with others. You can sign up to get those lessons and follow him on Twitter: @grigoriy_kogan

Blog Posts by Grigoriy Kogan

October 30, 2014

The Problem With A/B Testing Success Stories

Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. From the time I was first introduced to split testing, I’ve made conversion optimization my full-time profession. A year later, I noticed something alarming about the stories I was once so excited to read: success stories about A/B testing are bad for you. Continue reading to learn why they’re bad, how to reverse their damage, and how to multiply the value of your tests without the help of success stories…