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Helen Phung

Helen formerly led Optimizely's public relations. She is obsessed with news, analysis and opinion on startups, technology, and media.

Blog Posts by Helen Phung

April 22, 2014

An Interview with Digital Analytics Expert, Krista Seiden

As more and more businesses look to hire people with strong experience in testing, optimization, and analytics, people like Krista Seiden are in high demand. We were curious to learn how her career has unfolded and hear her advice for others looking to enter into this burgeoning field.
January 30, 2014

Top 5 Reasons to Attend Opticon 2014

Have you heard? We’re hosting our first-ever user conference in less than three months. Today, we have a host of exciting announcements to make, including additions to our speaker lineup and our keynote! If you’re still in the dark about OptiCon, read on to learn more.
December 18, 2013

Early Bird Registration for Our First User Conference is Open

OptiCon, Optimizely’s very first user conference is less than four months away and we couldn’t be more excited. We’re expecting optimization enthusiasts from all over the globe to converge on San Francisco on April 17th, 2014 and talk about testing, optimization, and innovation. We hope you’ll join us!
November 18, 2013

[VIDEO] Optimizely Founding Story on TechCrunch

Our co-founder Pete Koomen appeared on TechCrunch’s Founder Stories to tell the story of how he and co-founder Dan Siroker met at Google and the timeline of events (and businesses) that led to starting Optimizely.
October 22, 2013

How Airbnb, Apple Got Personal and How You Can Too

In the last month, Airbnb and Apple nabbed key executives from top fashion and hospitality brands. Both new executives have spoken directly to the importance of personalization in their new roles. Personalization isn’t just for stores or rented rooms/houses/apartments, in fact it’s more efficient and scalable online.