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Hiten Shah

Hiten is the co-founder of KISSmetrics and CrazyEgg. In addition to advising companies, he is a thought leader in the data-driven marketing and conversion rate optimization space.

Blog Posts by Hiten Shah

June 04, 2014

Qualitative Questions That Lead to Great A/B Tests

You’ve asked everyone in your company. You’ve looked to your competitors. You talk about it with your friends at happy hour. You’re trying to come up with ideas for your next big A/B testing win. Pulling qualitative feedback is the next best place to look. If you’re not getting qualitative with your data to understand your visitors better, then you’re missing out on one of the biggest pieces of learning.