Jessica Brook is a Demand Generation Manager at Optimizely focused on creating meaningful digital experiences through content, webinars, and email. Before Optimizely, Jessica worked in b2b event and account-based marketing.
You should always trust your gut, right? It’s a smart gut with good intuition. But the fact is, many of our assumptions—especially when determining the best digital experience—can be way off base, even if our gut says otherwise. At Opticon20, we heard from Amy Vetter, consumer experience manager at Reckitt Benckiser, the parent company for
Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their