Jil Maassen

With an extensive background in the startup world as well as management consulting, Jil is originally from Germany and has lived and/or worked in 16 countries. She is currently based in Amsterdam and works as a Lead Strategy Consultant with Optimizely's global client base. Through her daily work she facilitates transformation of mindsets, drives cultural shift of leadership & product teams, and encourages replacement of digital guesswork with evidence-based optimization.

Blog Posts by Jil Maassen

June 17, 2021

The FinTech industry experimentation post-pandemic

Let’s start by looking at the traditional banks and branches. In pre-pandemic life, going to a bank to open a checking account or to withdraw money was normal.
June 16, 2021

Thriving industries – the (hidden) winners of the pandemic

Since the end of 2019/beginning of 2020, everyone has heard the term COVID-19 or coronavirus. During the first couple months, most of us did not know what to expect.
March 27, 2020

No Industry Is Exempt From the Impact of Coronavirus

It would be nearly impossible to name an industry not affected by COVID-19, positively and negatively. Some currently surviving, with regards to increases in traffic, are industries like gaming/gambling, media, and other streaming platforms. On the other hand, there are many industries struggling at the moment with a significant impact on traffic and demand for
March 25, 2020

How Retailers Can Handle Online Order Growth During COVID-19

As coronavirus continues to wreak unprecedented havoc across the globe, the retail and ecommerce industry finds themselves in unchartered waters. Even though physical stores are closing (or closed), and companies will incur losses, online business remains vital for so many consumers. Online grocery purchasing is through the roof, and staples are outpacing apparel in this
March 23, 2020

Immediate Steps for Travel Companies Offering Customer Relief During COVID-19

The global Coronavirus outbreak has had an enormous impact on the travel industry. Flight destinations have had to be changed. Trips have been canceled. Hotels are being shuttered. Not to mention a global scramble by expatriates and students to get across international borders before they close. The word that is continuously in use right now