Jon Noronha
Jon Noronha is Director of Product Management at Optimizely, where he helps companies around the world build a culture of experimentation through A/B testing and feature flags.Blog Posts by Jon Noronha
May 31, 2018
Product Experimentation Pitfalls, Post #5: Failing to Scale Across Teams
This is the final post in our Product Experimentation Pitfalls blog series, written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, I’ve highlighted several pitfalls on the path to product experimentation. We’ve seen how some common mistakes can slow downMay 25, 2018
Product Experimentation Pitfalls, Post #4: Measuring and Driving Experiment Velocity
This is the fourth post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. So far in this series, we’ve talked about the hidden challenges that can stop experimentation from getting off the ground, like getting tricked by statistics, or choosingMay 17, 2018
Product Experimentation Pitfalls, Post #3: Getting Tricked by Statistics
This is the third post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. Analyzing an A/B test is deceptively simple. You count up how many conversions happened in each variation, you divide by the number of users exposedMay 09, 2018
Product Experimentation Pitfalls, Post #2: Experimenting Without Enough Traffic
This is the second post in our Product Experimentation Pitfalls blog series written by Optimizely’s Director of Product Management, Jon Noronha. See here for more information on this 5-part series. An experiment is like a metal detector. When there’s valuable treasure close to the surface, it’s an incredible tool that can lead you straight to the gold.May 03, 2018