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Justin Dunham

Justin Dunham is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise unicorn MongoDB and Gates Foundation grantee One Acre Fund. Justin has an MBA from the Wharton School in Entrepreneurial Marketing, and lives in sunny Portland, Oregon.

Blog Posts by Justin Dunham

March 08, 2016

The Role of A/B Testing in Lead Nurturing

Lead nurturing sounds simple, right? Set up an email drip campaign that gives new prospects more detail about what products you offer and what problems you solve. Done. And as you get more complex, scale it up. But like any machine, lead nurturing has to be constantly tuned and tested. A/B testing is an ideal tool for this. So how do you best take advantage of A/B testing to build great lead nurturing?