author placeholder

Karl Pawlewicz

Karl is the Voice of Olark. He's always looking to talk to companies that make their customers happy through live chat, a fan of Detroit sports teams, a lazy runner, and listens to Phish on his Friday afternoon chat shifts. Follow him @karlpawlewicz

Blog Posts by Karl Pawlewicz

January 09, 2015

Optimizing Content: How Kevy Writes More Without Writing Worse

Brooke Beach has a challenge common amongst many: producing a lot of content with limited resources without sacrificing quality. Sound familiar? Her marketing team has come up with a system that combines data from website analytics, marketing automation, and live chat to help create the right content for the right audiences. Intrigued as to how live chat contributes to this optimization equation, I talked to Brooke about how they go about it, and the impact it’s had on the business.