Keith Lovgren

Keith Lovgren is the Director of Conversion Rate Optimization at He first started doing CRO in 2004 when Google released their website optimizer. His offline time is spent with his family and at Waves of Impact, a non profit providing free surf camps for kids with special challenges and wounded veterans.

Blog Posts by Keith Lovgren

December 11, 2014

Conversion Rate Optimization is Not New (An Infographic)

A common hurdle towards doing conversion rate optimization is understanding what it is. Even if you or someone in your office is familiar with the practice, you have to sell it to your teammates and managers. If you ever have to explain conversion rate optimization is to someone who hasn’t heard of it, you’ll find this infographic helpful.