Martijn Scheijbeler

Martijn Scheijbeler is the director of marketing at The Next Web, he’s responsible for the execution of it's marketing strategy involving: audience growth & engagement, marketing analytics, product and data across all projects related to The Next Web: Deals, Academy, & Conference.

Blog Posts by Martijn Scheijbeler

July 16, 2015

How The Next Web Scaled Their A/B Testing Output 100x

About two years ago we started intensifying our A/B testing program here at The Next Web, one of the world’s largest online publications for news about Internet technology, business, and culture. We’ve found A/B testing to be a very powerful way to increase reader engagement — our primary website goal. In this blog post I’d like to dive into some aspects of the testing program at The Next Web to provide you with some ideas to incorporate into your own testing program.