Michael O'Connell

Michael O’Connell is a Senior Director of Marketing at Optimizely, where he focuses on growth and demand generation programs. He is a career B2B marketer who has spent time in SaaS and services companies in the US and Europe.

Blog Posts by Michael O'Connell

November 19, 2019

Optimizely on Optimizely: 5 Ways Personalization Can Supercharge Enterprise Marketing

Digital transformation has become a priority for large enterprises over the last five years. In fact, according to IDG’s State of Digital Business Transformation 2018, 89% of organizations have adopted or have plans for a digital-first strategy. In tandem, there is a growing need to improve digital experiences using experimentation and personalization. It’s no surprise
October 10, 2019

2019 ANA Masters of Marketing: Top Three Takeaways

The ANA Masters of Marketing is one of the largest gatherings of senior marketers in North America. The theme of this year’s conference, held in Orlando from Oct 2-5, was driving growth, and it was interesting to see the varying ways brands are seeking to achieve it. Last year, Direct to Consumer (D2C) brands stole
September 16, 2019

Building a Culture of Experimentation with Kelley Blue Book and Autotrader

One of the highlights from Opticon19 last week was the participation of the Cox Automotive team. I’m a regular user of both Autotrader and Kelley Blue Book and have benefited first hand from the investments that Cox has made in its digital experience. The team participated in two sessions. First, we got insights from Frances