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Natasha Wahid

Natasha is writer, marketer, and speaker, focused on helping companies connect with their customers through impactful content and communication.

Blog Posts by Natasha Wahid

June 24, 2020

Thomas Makes Moves Mid-Crisis to Connect Critical Industrial Suppliers to Buyers Using FullStory + Optimizely

We are proud to be technology partners with FullStory and even prouder about the recent way our joint customer Thomas is using Optimizely + FullStory to quickly adapt during the COVID-19 pandemic. We wanted to share this recent FullStory blog post with our audience (edited from original post). “I’m getting goosebumps talking about this,” says
April 19, 2018

6 Key Insights from WiderFunnel’s “State of Experimentation Maturity 2018” Research Report

This content originally appeared on the WiderFunnel blog. The optimization industry has transformed over the past decade. Today, leading companies understand that experimentation is much bigger than A/B split testing on a landing page. The C-Suite at organizations like Amazon, Netflix, Google, Walmart, and Microsoft are leveraging experimentation as a foundational growth strategy, testing across the