Optimizely Team

Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.

Blog Posts by Optimizely Team

May 13, 2022

7 signs your legacy CMS needs to make way for a modern CMS

Discover the signs that you need to migrate your legacy CMS platform to a newer headless CMS that lets you distribute centralized content to multiple channels.
May 12, 2022

The road to 1:1 personalization is paved with data

Learn what 1:1 personalization is, why it's important, and how to use robust data collection and analysis to deliver a personalized customer experience.
May 11, 2022

Content marketing platform (CMP) vs. content management system (CMS): What's the difference?

Here's all you need to know about the differences between a CMP and a CMS and how to choose the right one based on your content marketing needs.
May 10, 2022

What the best marketing processes look like: Key steps to follow

Designing a marketing process is one of the most important aspects of marketing team building. Here are the best marketing processes that you can adapt for your team.
May 06, 2022

What is an abandoned cart rate?

Discover what causes customers to abandon their online shopping carts, how to measure the abandoned cart rate, and how to reduce shopping cart abandonment.