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Optimizely Team

Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.

Blog Posts by Optimizely Team

September 22, 2021

How to create a data-driven marketing automation strategy

Discover what data-driven marketing automation is, why it's important, and how to employ it in your business.
September 22, 2021

The smart CMO’s guide to building a marketing analytics tool stack

Today’s CMOs have to grow revenues and take responsibility for more than just marketing. Data-driven decision-making can help overcome daily challenges.
September 16, 2021

How DXP and data-driven decision making bring you closer to your customers

Want to create the best possible digital experience for your customers? Learn how digital experience platforms using data-driven decision making can help you grow your brand.
September 15, 2021

Why your DXP should be the single source of truth for your data

DXP is an essential tool if you want a single source of truth for your business and provide transformative content for a better customer experience. Here’s what you need to know.
September 14, 2021

4 hallmarks of enterprise quality ecommerce

For businesses looking to understand the hallmarks and characteristics of enterprise quality ecommerce and the customer experience.