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Optimizely Team

Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.

Blog Posts by Optimizely Team

January 20, 2022

Optimizing the Future: CEO Interview

Why is the function of marketing team changing, and how can companies compete with digital natives like Facebook and Amazon? Alex Atzberger shares his thoughts.
January 20, 2022

The complete guide to big data analysis in travel

Discover how big data analysis in the travel industry can improve revenue management, targeted marketing, reputation management, social media management and more.
January 19, 2022

10 steps to building a successful ecommerce subscription service

Discover why you should start an ecommerce subscription service, the benefits of subscription ecommerce, and how to launch your own service in 10 easy steps.
January 14, 2022

3 ways experimentation can take your business to the next level

In the digital age, guessing what customers want can significantly affect your business and resources. With the right data, experimentation can help you decide how to deliver a better experience to customers.
January 14, 2022

4 ways to revolutionize your B2B ecommerce

Why can't B2B commerce be as enjoyable as B2C? By putting experience at the center of B2B commerce, businesses can revolutionize how they interact with their customers.