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Perri Bronson

Perri Bronson is a Product Marketing Manager at Optimizely where she works on Full Stack. She is obsessed with enabling technical teams and business stakeholders to build better products using data and experimentation.

Blog Posts by Perri Bronson

November 18, 2020

Powerful PMs steal with pride and test everywhere

Product leaders from AMC Networks, Cameo, and Scholl’s came together (virtually) to explore how to use experimentation to deliver better customer experiences and business outcomes.
September 28, 2020

H&R Block decouples product releases from deployments with feature flags

Filing taxes can send many of us scrambling. For H&R Block, being on the backend of that experience makes for an incredibly busy tax season. In our webinar, we learned how the H&R Block product team uses feature flags to improve operational efficiency and remain compliant with government regulations. Not only does H&R Block face
September 02, 2020

Your guide to Opticon20, a free virtual conference

It’s that time of year again, Opticon season! If you’ve been to our annual conference before, you’ve taken away frameworks and inspiration to transform your work and drive impact with progressive delivery and experimentation.
July 15, 2020

Simple steps for architecting a smarter tech stack

Delivering value is the ultimate goal in product development, growth hacking, and data science. While there are different ways to get there, experimentation is the fastest, surest path to understanding what works with your users at scale.
June 03, 2020

How Product Teams Test, Learn and Adapt with Data

Recently at Test & Learn, Optimizely’s second annual Progressive Delivery and Experimentation virtual summit, Product and Engineering leaders from across the globe shared how they employ experimentation, analytics, and customer discovery to deliver better software with data. Below are the techniques they shared to empower every Product team to achieve higher engagement, growth, and retention.