Perri Bronson is a Product Marketing Manager at Optimizely where she works on Full Stack. She is obsessed with enabling technical teams and business stakeholders to build better products using data and experimentation.
Filing taxes can send many of us scrambling. For H&R Block, being on the backend of that experience makes for an incredibly busy tax season. In our webinar, we learned how the H&R Block product team uses feature flags to improve operational efficiency and remain compliant with government regulations. Not only does H&R Block face
It’s that time of year again, Opticon season! If you’ve been to our annual conference before, you’ve taken away frameworks and inspiration to transform your work and drive impact with progressive delivery and experimentation.
Delivering value is the ultimate goal in product development, growth hacking, and data science. While there are different ways to get there, experimentation is the fastest, surest path to understanding what works with your users at scale.
Recently at Test & Learn, Optimizely’s second annual Progressive Delivery and Experimentation virtual summit, Product and Engineering leaders from across the globe shared how they employ experimentation, analytics, and customer discovery to deliver better software with data. Below are the techniques they shared to empower every Product team to achieve higher engagement, growth, and retention.