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Phillip Chen

Phillip Chen is Sr. Enterprise Marketing Manager at Optimizely, where he runs marketing programs as well as Opticon. Phillip previously worked at Marketo where he managed demand generations programs for the Enterprise. Phillip graduated from the University of British Columbia in Vancouver, Canada with a Bachelor of Commerce.

Blog Posts by Phillip Chen

March 07, 2017

3 Key Takeaways from eTail West – and How to Apply Them

Optimizely participated in the eTail West event in Palm Springs this year, where the main focus concerned how retailers are using technology in innovative ways to exceed shopper expectations. With that in mind, we wanted to highlight three takeaways from what we learned at the conference that retailers like yourself could put into action. Focus on Each