Richard Eckles

Richard Eckles is the Optimization & Growth Lead at Dailymotion. Richard is responsible for building and engaging Dailymotion’s global audience on mobile and TV products through data and continual experimentation.

Blog Posts by Richard Eckles

August 10, 2016

Avoid Wasting Resources with this 7-Step A/B Testing Process

After optimizing for digital media audiences at Sky and Daily­­motion, I’ve learned the importance of a strong A/B testing process to drive effective optimization. Follow this 7-step process for effective A/B testing to ensure that your tests are meaningful, that resources are not wasted, and that you know what to expect each and every time you get ready to run an experiment.