Robin Johnson
Robin is a former Content Marketer at Optimizely. When she's not writing or strategizing on content, you can find Robin exploring, adventuring, eating ice cream, and jamming out at Phish shows.Blog Posts by Robin Johnson
February 23, 2016
How 5 Retailers Increased Online Sales Through Optimization
Ever-changing consumer preferences and online shopping behaviors present a challenge that many leading retail businesses are tackling with optimization strategies. In light of today’s kick-off at eTail West, we’re sharing 5 retail case studies from Revolve, Sony, Trunk Club, Blu Dot, and Smartwool that reveal how retailers are using Optimizely to increase revenue and e-commerce conversion rate.January 27, 2016
Bold Testing Strategies from Visa, Wiley, TripAdvisor, and Move, Inc.
If you like bold strategies and aren’t afraid to try something new, you’re in the right place. We recently asked experts from top companies around the globe to share one unexpected tactic that has propelled their testing program to success. In the first of a two-part series, here are four fearless pieces of advice from testers at Visa, Wiley, TripAdvisor, and Move, Inc.November 11, 2015
5 Travel Industry Conversion Optimization Case Studies
As many travel professionals gear up for Phocuswright next week, we’re sharing a few of our favorite travel conversion optimization case studies from Optimizely customers. Be inspired and enjoy!September 08, 2015
How Discovery Increased Ad Viewability & CTR Through A/B Testing
Discovery Communications is a global mass media and entertainment company with an astonishing portfolio of television networks, including the Discovery Channel, Animal Planet, TLC, the Oprah Winfrey Network, and Science Channel. It has 2.9 billion global subscribers, a reach that totals 2 in 5 people on the planet. The product team at Discovery Communications is driven by testing; they’re constantly iterating on their user experience to improve both content engagement and their display ad metrics.July 02, 2015