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Robin Johnson

Robin is a former Content Marketer at Optimizely. When she's not writing or strategizing on content, you can find Robin exploring, adventuring, eating ice cream, and jamming out at Phish shows.

Blog Posts by Robin Johnson

February 23, 2016

How 5 Retailers Increased Online Sales Through Optimization

Ever-changing consumer preferences and online shopping behaviors present a challenge that many leading retail businesses are tackling with optimization strategies. In light of today’s kick-off at eTail West, we’re sharing 5 retail case studies from Revolve, Sony, Trunk Club, Blu Dot, and Smartwool that reveal how retailers are using Optimizely to increase revenue and e-commerce conversion rate.
January 27, 2016

Bold Testing Strategies from Visa, Wiley, TripAdvisor, and Move, Inc.

If you like bold strategies and aren’t afraid to try something new, you’re in the right place. We recently asked experts from top companies around the globe to share one unexpected tactic that has propelled their testing program to success. In the first of a two-part series, here are four fearless pieces of advice from testers at Visa, Wiley, TripAdvisor, and Move, Inc.
November 11, 2015

5 Travel Industry Conversion Optimization Case Studies

As many travel professionals gear up for Phocuswright next week, we’re sharing a few of our favorite travel conversion optimization case studies from Optimizely customers. Be inspired and enjoy!
November 04, 2015

New eBook: Growing Your Digital Agency with Optimization

If you work at a digital agency, the decision to add optimization services to your book of business should be a no brainer. We interviewed some of the top agencies out there to create a framework to help others get started. Learn why optimization is a lucrative offering for your agency, how to set up a team and structure client engagements, and other tactics to grow your book of business with optimization.
September 08, 2015

How Discovery Increased Ad Viewability & CTR Through A/B Testing

Discovery Communications is a global mass media and entertainment company with an astonishing portfolio of television networks, including the Discovery Channel, Animal Planet, TLC, the Oprah Winfrey Network, and Science Channel. It has 2.9 billion global subscribers, a reach that totals 2 in 5 people on the planet. The product team at Discovery Communications is driven by testing; they’re constantly iterating on their user experience to improve both content engagement and their display ad metrics.