Ron Severdia

Ron is the VP of Design at Optimizely where he is a passionate advocate of design and UX. Previously, Ron led design initiatives at technology companies like eBay and Microsoft, branding and advertising powerhouses like Landor Associates and Young & Rubicam, and design-centered companies like Apple and IDEO. He has won several design awards and is the author of two technology books from O’Reilly Media.

Blog Posts by Ron Severdia

November 15, 2018

Roll Out a Product Redesign with Optimizely Feature Flags

At Opticon last month, we launched a rebrand of Optimizely. As product designers, we knew we’d have to move quickly to roll out the new brand in our product to coincide with the big Opticon launch. But redesign projects are often complex, fraught with challenges, and take resources away from higher priorities such as designing