Shamir Duverseau

Shamir is a co-founder of smart panda labs, a digital marketing consulting firm that designs and manages data-driven experiences for their client's acquisition, conversion, retention, and analytics efforts. He serves as chief strategist and oversees the firm’s conversion rate optimization and analytics + intelligence practices. He has worked across a number of industries, from travel to entertainment to technology, holding senior management positions with brands like Southwest Airlines, The Walt Disney Company, NBC Universal, and Marriott International.

Blog Posts by Shamir Duverseau

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July 05, 2016

How We Got Our Client to Care About Optimization with a CTA Button Test

Perhaps you’ve seen the movie, “A Christmas Story?” If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up highly annoyed and disappointed thanks to the realities of marketing. Sound familiar? You’re not alone. Here’s a tale of our own disappointment—and how we turned it around.