Blog Posts by Shana
September 13 | 2 Min
Measuring Beyond Conversions: New Features in Optimizely X
As teams increasingly try to bring customer data and insights into their day-to-day work, it’s not enough to just have access to the right data—you also need to be able to take action on those insights.
May 2 | 3 Min
Volaris: Building an Optimization-Driven Company Culture
Volaris, an ultra low-cost airline based in Mexico City that transports an average of 15M travelers annually. Volaris’ commitment to customer service and the company’s deep understanding of their travelers’ needs distinguishes them from other airlines. However, being the second largest airline in the region, the company faces stiff competition from rival airlines looking to
August 30 | 3 Min
4 Shopper Stats that Make Website Personalization a Must
As a retailer, you’re quite familiar with calls to personalize your site in order to optimize the customer experience and supercharge sales. Read on for statistics that highlight both the opportunities and challenges in online retail, along with best practices and tips for how to address them.