Shannon Byrne

Shannon Byrne is the Social Media and Community Manager for Geckoboard, a TV dashboard application that makes your most useful data available and understandable to drive focus and growth. 

Blog Posts by Shannon Byrne

June 28, 2016

5 Steps to running an optimized event-specific marketing campaign

Running campaigns specific to time-sensitive or planned events are an effective product marketing and growth hacking tactic for two reasons. They’re an opportunity to drive high volumes of targeted traffic and they provide an ideal setting to run a/b tests on offers, messaging, images, colors, onboarding, and more. Once you’ve identified your target events, follow these five steps for running a fully-optimized event-specific campaign to drive more traffic and conversions!