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Sukh Dhillon

Sukh is a seasoned global marketing strategist who joined Optimizely in 2017 as a Content Marketer. She is passionate about telling great stories through content and can be found tweeting with a British accent @sukhysukhy

Blog Posts by Sukh Dhillon

September 24, 2018

Data is king in IBM’s marketing department — these are the tools it uses to make sure it’s getting the most bang for its marketing buck

To give IBM’s marketing team an edge, Chief Marketing Officer Michelle Peluso commissioned a bespoke platform that puts all of its marketing and audience data in one place. That platform is called Pearl. Its key feature is the ability to visualize campaign effectiveness. To do this, Pearl aggregated data from numerous third-party marketing resources, and
July 24, 2018

Why Experimentation is Key to Digital Competitiveness

Many organizations are scrambling to boost their analytics capabilities and digitally transform their businesses. They are also under intense pressure to improve their innovation acumen in the quest to find the next breakthrough idea before anyone else does. But these aren’t the only paths to digital competitiveness. They can even cause companies to miss the
May 10, 2018

How Experimentation helps Employsure to better understand customers

Employsure is Australia’s leading workplace relations specialists, working directly with business owners and employers to build solid foundations for business success. In 2016, Employsure invested in experimentation to maximise their ROI. They found that by introducing CRO to their business, they could better understand their customer groups and the psychology of those customers. This not only
April 01, 2018

How uno Home Loans aligns A/B testing with growth

uno Home Loans is on a mission to simplify paths to homeownership for Australians. The company aims to bring choice, transparency, control, and automation to consumers. The financial services leader helps consumers access real-time home loan rates based on their personal needs. “uno is an interesting business in that we have two parts to what
February 05, 2018

Driving Innovation at HP through an Experimentation Center of Excellence

Looking at a comparison between Fortune 500 lists in 1955 and 2016, there’s a startling observation: only 12% of companies still remain. The companies that remain on the list are the ones that have invested heavily in R&D, retaining employees for the long-term, and exploring strategies to outpace the market. Organizations that endure have a