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Talia Wolf

As Founder and CEO of Conversioner, Talia helps businesses optimize their websites, using emotional targeting and consumer psychology to generate more revenues, leads, engagement and sales. Talia is a keynote speaker, an avid skydiver and a Harry Potter fan. Follow her on twitter: @taliagw

Blog Posts by Talia Wolf

November 30, 2015

Apply Emotions and Learn More from Your A/B Tests

A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone. A/B testing can be so much more. It can help us tap into our customer’s emotional needs, goals and help us build a better customer journey. To do this you have to test differently. Instead of testing elements, you need to start testing concepts using behavioural and emotional methodologies.