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Todd Krieger

Todd is an experienced writer and marketer who joined Optimizely in 2019 as Head of Content. He has written for Wired, the New York Times and MIT Tech review on technology, film and culture and always strives to bring a layman's sensibility even to the most complex technical ideas.

Blog Posts by Todd Krieger

April 20, 2020

Optimizely App Now Available in Salesforce AppExchange

Optimizely Data and Attribution for Salesforce was previewed at Dreamforce 19, and is now generally available. This release extends the reach of experimentation as both a process and business strategy best practice to joint Salesforce and Optimizely customers. The app easily connects data between the two companies and removes friction for users through additional reporting
March 04, 2020

Stefan Thomke on Experimentation Culture and What Makes a Good Experiment

Previously we interviewed Harvard Business School Professor Stefan Thomke who recently published his book Experimentation Works: The Surprising Power of Business Experiments. Here in a second post related to his new book are powerful answers to why Experimentation Culture is so important and also a six-part outline of ‘What is a Good Experiment’. Additionally he
February 26, 2020

Experimentation Works: The Surprising Power of Business Experiments

Stefan Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with global firms on product, process, and technology development, customer experience design, operational improvement, organizational change, and innovation strategy. Professor Thomke has been pioneering in the field of experimentation since before
January 27, 2020

Why Things Go Off the Rails and How to Prevent Product-Engineering Angst

As part of our ongoing ‘Ship Happens’ series we recently held a fireside chat with Optimizely’s Chief Product Officer Claire Vo and Bill Press, our Senior VP of Engineering. Moderated by Senior Manager Product Marketing David Isquick, Claire and Bill talked through best practices on aligning the sometimes diverse and competing orgs, how things might
November 01, 2019

Just 26 Days of Holiday Shopping Places Increased Emphasis on Conversion

Halloween may be the holiday in our collective sights, but with Thanksgiving coming so late this year, Black Friday officially kicks off buying season buying on November 29th. And, that is something we really, really need to talk about now. The Holiday Code Freeze deployed by most e-commerce sites will soon go into effect to