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Wesley Fleming

Hailing from Northwest Ohio, Wes began his travels on the Great Lakes and soon graduated the Pacific Ocean, namely Hawaii. While on the Islands, he grew an affinity for communicating life learnings of the wilderness through television. A few hops, skips and jumps later, Wes is Optimizely's resident video lead developing compelling stories for audiences of all walks of life.

Blog Posts by Wesley Fleming

May 04, 2015

A Tour of the Optiverse — in 1 Minute

For this week’s One Minute Monday, Westly Richards from our Education Team gives you a tour of everything you can find in Optiverse: a hub of testing ideas, Optimizely how-to articles, videos, and real advice from the optimization community.
April 27, 2015

Brainstorm Your Next A/B Test — In 1 Minute

For this week’s One Minute Monday, Ryan Krebs from our Partnerships team shares advice on coming up with your next test idea. See this napkin? This is they key to your testing success because it is a canvas for your testing ideas. Ideation is an important part of testing. To get started thinking about test ideas, we recommend you first identify your key business metrics on your website and then start brainstorming tests to affect them.
April 20, 2015

Integrating Optimizely With Other Technologies — in 1 Minute

If you use Optimizely, chances are you use several other technologies alongside Optimizely to track and manage your different marketing channels. Our tip this week focuses on how to integrate different technologies with Optimizely to fuel personalization, targeting, and deeper analytics.
April 06, 2015

How to Prevent Buggy Updates to Your iOS App — In 1 Minute

So you’ve built out a new feature, a new flow, a new experience in your mobile app, you’re feeling really good about it. You’ve released to Apple, it’s live in the Store… and people hate it. It’s got a show-stopping bug. This update, for whatever reason, is tanking hard, and it’s taking your App Store rankings with it. But all of this could have been avoided.
August 11, 2014

NY Public Library Has 100 Years Worth of Content to Optimize [Video]

With 100 years of existence, 88 different lending libraries, four research facilities throughout Manhattan, Staten Island and the Bronx, the New York Public Library has a lot, a lot, of content. Informing people that this content collected over the last century exists is a major goal for the library. One way they achieve this goal is with an opt-in email newsletter.