De Nieuwe Zaak has been full service e-commerce agency since 2005. We combine strategy, CX, marketing and technology for B2B and retail customers. We selected Optimizely for clients looking for a futureproof landscape that combines branding, content and e-commerce. After implementing the corporate website, webshop and/or self-service portal, we assist in marketing campaigns, user testing, online experiments, dashboards and more. To help our clients grow in their digital ambitions, we created a digital maturity model. This is the starting point for the majority of our B2B and Retail projects.